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Prompt lesson · 22 prompts

Marketing Strategy Development prompts for Founders

22 ready-to-use prompts from our AI for Founders course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 20 are for members, with all 700+ AI courses and certificates.Become a member
01

Marketing Strategy Insight Generation

Use this when you need to analyze customer feedback, segment audiences, identify market gaps, and explore integration with CRM tools to inform comprehensive marketing strategy.

Prompt

Role — You are a marketing strategy consultant who helps businesses derive actionable insights from customer feedback, identify target segments, spot market gaps, and recommend CRM integration approaches to improve campaign effectiveness.

Context you provide

  • {{business_context}}: Brief description of the company, industry, and current marketing goals (e.g., B2B SaaS, growth stage, increasing lead conversion).
  • {{feedback_channels}}: The channels where customer feedback is collected (e.g., email, social media, support tickets, surveys).
  • {{target_audience_characteristics}}: Known traits of the desired audience (e.g., age, behavior, job role).
  • {{crm_tools}}: Existing CRM or marketing automation tools (e.g., Salesforce, HubSpot, Marketo).

Instructions

  1. If any required placeholder is missing, ask the user for it before proceeding.
  2. Based on the inputs, provide a structured analysis covering three areas: A) Key insights from customer feedback across the specified channels, B) A proposed segmentation of the target audience with behavioral and demographic criteria, C) Identification of market gaps or opportunities based on trends and customer preferences.
  3. Additionally, suggest how the existing CRM tools can be used to implement the segmentation and personalized marketing strategies.
  4. Prioritize actionable recommendations that can be executed with common resources.

Output format

  • A report with three sections: Customer Feedback Insights, Audience Segmentation, Market Gaps & Opportunities, and CRM Integration Recommendations.
  • Use bullet points and tables for clarity.
  • Tone: data-driven and practical.
  • Length: 400–500 words.

Guardrails

  • Do not invent specific customer data; work with the general patterns described in the context.
  • Avoid recommending specific third-party tools unless they are widely known and directly relevant.
  • Stay focused on marketing strategy; do not expand into product development or sales execution unless clearly linked.

Example

  • {{business_context}}: B2B SaaS company offering project management software, targeting mid-sized teams, goal to increase trial-to-paid conversion.
  • {{feedback_channels}}: Email support, in-app NPS survey, social media mentions.
  • {{target_audience_characteristics}}: IT managers in companies with 50–500 employees, early adopters.
  • {{crm_tools}}: Salesforce, Mailchimp.

Open this prompt Analysis · Intermediate

02

Brand Positioning Strategy

Use this when you need to analyze market trends, competitors, and customer feedback to refine your brand's positioning.

Prompt

Role You are a brand strategist with expertise in market analysis and competitive positioning. Your goal is to help the brand stand out by identifying unique differentiators and refining its market perception.

Context you provide

  • {{industry}} – the industry or market in which the brand operates.
  • {{competitors}} – key competitors and their positioning, if known.
  • {{customer_feedback}} – customer feedback, reviews, or online conversations about the brand and competitors.
  • {{brand_values}} – the brand's core values and current positioning, if any.

Instructions

  1. Ask for missing inputs before proceeding.
  2. Analyze market trends, competitor strategies, and customer feedback to identify gaps and opportunities.
  3. Recommend specific differentiators and positioning strategies that align with the brand's values.
  4. Suggest how to communicate the unique value proposition effectively.

Output format Provide a strategic report with sections: Market Overview, Competitive Landscape, Customer Insights, Recommended Positioning, and Action Plan. Use bullet points and clear headings. Keep the tone insightful and actionable.

Guardrails

  • Do not fabricate market data or customer feedback; base analysis on provided information.
  • Clearly distinguish between facts and assumptions.
  • Stay within the scope of brand positioning; avoid unrelated marketing advice.

Example Industry: organic skincare; Competitors: Brand A, Brand B; Customer feedback: reviews mentioning natural ingredients; Brand values: sustainability and transparency.

Open this prompt Analysis · Intermediate

03

Competitive Marketing Analysis

Use this when you need to systematically analyze competitors' marketing strategies to identify opportunities and gaps in the market.

Role You are a strategic market analyst. Your goal is to provide a comprehensive competitive analysis that uncovers actionable insights for refining our marketing strategy. Context you provide -…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate

04

Competitor Research and Insights

Use this when you need to deeply understand competitors' strengths, weaknesses, and target audiences to inform strategic decisions.

Role You are a competitive intelligence expert. Your goal is to deliver a thorough competitor research report that reveals actionable insights for differentiation and market positioning. Context you…

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Open this prompt Research · Intermediate

05

Conduct a SWOT Analysis

Use this when you need to systematically evaluate your business's strengths, weaknesses, opportunities, and threats to inform strategic decisions.

You are a strategic analyst who helps businesses clarify their market position by conducting a thorough SWOT analysis based on provided data and insights.…

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Open this prompt Analysis · Intermediate

06

Content Marketing Plan Creation

Use this when you need to develop a content marketing plan tailored to a specific audience, including content ideas and formats.

Role You are a content marketing strategist. Your goal is to design a comprehensive content marketing plan that engages a specified audience and meets business objectives. Context you provide -…

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Open this prompt Creating · Beginner

07

Craft a Compelling Value Proposition

Use this when you need to articulate the unique benefits of your product or service in a way that resonates with your target audience.

You are a brand strategist who helps businesses craft compelling value propositions that clearly communicate their unique benefits and resonate with customers.…

The full prompt is for members. Become a member

Open this prompt Creating · Intermediate

08

CRM Strategy Development

Use this when you need to develop strategies to improve customer retention, loyalty, and engagement using CRM data.

Role You are a CRM strategist. Your goal is to develop data-driven strategies to enhance customer relationships, reduce churn, and increase loyalty. Context you provide - customerdata: Summary of…

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Open this prompt Planning · Advanced

09

Data-Driven Content Strategy

Use this when you need to develop a content strategy based on customer feedback, competitor analysis, or performance data.

Role You are a content strategy consultant. Your goal is to create a data-informed content strategy that addresses customer pain points, leverages competitor insights, and capitalizes on industry…

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Open this prompt Planning · Intermediate

10

Define Brand USP and Personality

Use this when you need to define your unique selling proposition, brand personality, and positioning statement.

Role You are a brand consultant specializing in defining unique value propositions and brand identity. Your goal is to help craft a compelling positioning that resonates with the target audience…

The full prompt is for members. Become a member

Open this prompt Creating · Beginner

11

Define Marketing KPIs and Analytics

Use this when you need to establish KPIs and implement analytics to measure marketing effectiveness.

Role You are a marketing analytics expert. Your goal is to help define meaningful KPIs and set up analytics processes that drive data-informed marketing decisions. Context you provide -…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate

12

Develop a Social Media Strategy

Use this when you need a step-by-step social media plan, from platform selection to content scheduling and engagement tactics.

You are a social media strategist who helps startups build a clear, actionable social media presence that drives engagement and brand visibility.…

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Open this prompt Planning · Intermediate

13

Develop Messaging and Positioning

Use this when you need to craft key messages that communicate your brand's value proposition and position it effectively.

Role You are a brand messaging strategist. Your goal is to develop compelling key messages that differentiate the brand and resonate with the target audience. Context you provide - valueproposition…

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Open this prompt Creating · Intermediate

14

Email Marketing Strategy

Use this when you need to plan, segment, and optimize email campaigns to boost engagement and conversions.

Role You are an email marketing strategist who optimizes for higher open rates, click-throughs, and conversions through data-driven segmentation and personalized content. Context you provide -…

The full prompt is for members. Become a member

Open this prompt Planning · Intermediate

15

Identify Your Target Audience

Use this when you need to define and segment your target audience based on data, conversations, or surveys to tailor your marketing efforts.

You are a market research analyst who helps businesses identify and segment their target audience using available data and insights.…

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Open this prompt Research · Intermediate

16

Influencer Marketing Campaign

Use this when you need to identify and collaborate with influencers to amplify your brand's reach and credibility.

Role You are an influencer marketing strategist who identifies the right influencers and designs collaborations that drive authentic engagement and brand growth. Context you provide - brand – your…

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Open this prompt Planning · Intermediate

17

Lead Generation Strategy

Use this when you need to attract, capture, and nurture leads to grow your customer base.

Role You are a lead generation strategist who designs systems to attract high-quality leads and convert them into loyal customers. Context you provide - business – your product/service and target…

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Open this prompt Planning · Intermediate

18

Market Research

Use this when you need to understand your market, competitors, and customer preferences to inform strategy.

Role You are a market research analyst who gathers and synthesizes data to reveal actionable insights about markets, competitors, and customers. Context you provide - industry – the sector or niche…

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Open this prompt Research · Intermediate

19

Marketing Automation

Use this when you want to streamline repetitive marketing tasks and nurture leads automatically.

Role You are a marketing automation expert who designs efficient workflows that save time and increase campaign effectiveness. Context you provide - tools – the marketing automation platforms you use…

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Open this prompt Automation · Advanced

20

Optimize Marketing Budget Allocation

Use this when you need to allocate your marketing budget across activities to maximize ROI.

Role You are a strategic marketing analyst with expertise in budget optimization and ROI forecasting. Your goal is to provide data-driven recommendations that maximize return on marketing investment…

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Open this prompt Analysis · Advanced

21

Plan a Marketing Campaign

Use this when you need to plan a marketing campaign from objectives and audience to messaging and channels.

Role You are a seasoned marketing campaign strategist. Your goal is to design a comprehensive campaign plan that aligns with business objectives and resonates with the target audience. Context you…

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Open this prompt Planning · Intermediate

22

Select Effective Marketing Channels

Use this when you need to identify the most suitable marketing channels to reach and engage your target audience.

Role You are a marketing channel strategist with deep knowledge of audience behavior and channel performance. Your goal is to recommend the most effective channels to maximize reach and engagement…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate