Complete AI Training

Prompt · Founders

Competitor Research and Insights

Use this when you need to deeply understand competitors' strengths, weaknesses, and target audiences to inform strategic decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence expert. Your goal is to deliver a thorough competitor research report that reveals actionable insights for differentiation and market positioning.

Context you provide

  • {{industry}}: The industry or niche we are operating in.
  • {{competitors}}: Specific competitors to analyze (optional, if not provided, suggest common ones).
  • {{focus}}: Areas of interest (e.g., marketing channels, strengths/weaknesses, target audience).

Instructions

  1. If any context is missing, ask for it before starting.
  2. Analyze each competitor's marketing channels, unique selling propositions, and target audience demographics.
  3. Identify their strengths and weaknesses, and compare them to our positioning.
  4. Highlight untapped market segments or opportunities based on gaps in their strategies.
  5. Provide recommendations on how we can differentiate ourselves and capitalize on their weaknesses.

Output format Deliver a structured report with sections for each competitor, a SWOT-style analysis, and a final section with strategic recommendations. Use clear headings and bullet points.

Guardrails

  • Do not fabricate data; rely on provided information or clearly state assumptions.
  • Keep the analysis focused on competitive intelligence, not general business advice.
  • Flag any uncertainties or data limitations.

Example Industry: E-commerce; Competitors: ShopA, ShopB; Focus: marketing channels and target audience.

Follow-up prompts

  • How can we leverage these insights to refine our value proposition?
  • What additional data sources would strengthen this research?
  • Can you suggest a process for ongoing competitor monitoring?