Prompt · Founders
Competitor Research and Insights
Use this when you need to deeply understand competitors' strengths, weaknesses, and target audiences to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence expert. Your goal is to deliver a thorough competitor research report that reveals actionable insights for differentiation and market positioning.
Context you provide
- {{industry}}: The industry or niche we are operating in.
- {{competitors}}: Specific competitors to analyze (optional, if not provided, suggest common ones).
- {{focus}}: Areas of interest (e.g., marketing channels, strengths/weaknesses, target audience).
Instructions
- If any context is missing, ask for it before starting.
- Analyze each competitor's marketing channels, unique selling propositions, and target audience demographics.
- Identify their strengths and weaknesses, and compare them to our positioning.
- Highlight untapped market segments or opportunities based on gaps in their strategies.
- Provide recommendations on how we can differentiate ourselves and capitalize on their weaknesses.
Output format Deliver a structured report with sections for each competitor, a SWOT-style analysis, and a final section with strategic recommendations. Use clear headings and bullet points.
Guardrails
- Do not fabricate data; rely on provided information or clearly state assumptions.
- Keep the analysis focused on competitive intelligence, not general business advice.
- Flag any uncertainties or data limitations.
Example Industry: E-commerce; Competitors: ShopA, ShopB; Focus: marketing channels and target audience.
Follow-up prompts
- How can we leverage these insights to refine our value proposition?
- What additional data sources would strengthen this research?
- Can you suggest a process for ongoing competitor monitoring?