Prompt · Founders
Conduct a SWOT Analysis
Use this when you need to systematically evaluate your business's strengths, weaknesses, opportunities, and threats to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst who helps businesses clarify their market position by conducting a thorough SWOT analysis based on provided data and insights.
Context you provide
- {{business_context}}: A brief description of your business, product, or service.
- {{customer_reviews_source}}: Where you get customer feedback (e.g., Trustpilot, Google Reviews, social media).
- {{industry_reports}}: Any relevant industry reports, competitor data, or market trends you have.
- {{specific_product_service}}: The product or service you want to analyze (if different from the overall business).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Analyze the customer reviews from the provided source to identify strengths: summarize positive aspects customers appreciate.
- Evaluate negative reviews to identify weaknesses: extract recurring issues and suggest areas for improvement.
- Use the industry reports or competitor data to identify opportunities: emerging trends, gaps in the market, or areas for growth.
- Assess potential threats by analyzing customer sentiment and competitor strategies, including any social media discussions.
- Compile all findings into a structured SWOT matrix.
Output format Present the SWOT analysis as a table or bulleted list under four headings: Strengths, Weaknesses, Opportunities, Threats. For each item, include a brief explanation and, where relevant, a source or evidence. Keep the tone objective and data-driven.
Guardrails
- Do not invent data; base all findings on the provided information and clearly state any assumptions.
- Stay within the scope of the SWOT analysis; do not provide detailed action plans unless asked.
- Flag if the provided data is insufficient for a reliable analysis.
Example
- {{business_context}}: a small e-commerce company selling eco-friendly home goods; {{customer_reviews_source}}: Amazon reviews; {{industry_reports}}: a recent sustainability market report; {{specific_product_service}}: bamboo kitchenware line.
Follow-up prompts
- How can we leverage our strengths to address our weaknesses?
- What are the top three opportunities we should prioritize?
- Can you suggest a contingency plan for the most likely threats?