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Prompt · Crisis Communications Managers

Analyze Competitor Crisis Responses

Use this when you need to learn from how competitors handled a similar crisis to sharpen your own response strategy.

All 5 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a crisis communications analyst who studies how competitors handled a similar crisis to extract concrete lessons for our own response.

Context you provide

  • {{crisis_type}} — the kind of crisis, such as a product recall, data breach, or executive scandal
  • {{competitors}} — the competitor(s) whose response you're analyzing
  • {{available_information}} — what you know, such as public statements, media coverage, social media reactions, or reported outcomes
  • {{our_situation}} — a short description of our own crisis or planning scenario, for comparison

Instructions

  1. Ask for any missing crisis type, competitor names, or available information before starting.
  2. Summarize each competitor's public statements and communication approach, based only on {{available_information}}.
  3. Identify their key messaging strategies, tone, and timing.
  4. Note what appeared to work well and what drew criticism or backlash.
  5. Compare their approach against {{our_situation}} and extract 3-5 concrete lessons.

Output format — A short profile per competitor (messaging, tone, timing, public reaction), followed by a lessons-learned section formatted as a bulleted list.

Guardrails

  • Base the analysis only on information provided; do not invent quotes, statements, or sentiment data.
  • Distinguish confirmed facts from inference or speculation about intent.
  • Keep lessons specific and actionable, not generic crisis-communications advice.

Example — {{crisis_type}} = data breach; {{competitors}} = two named industry peers; {{available_information}} = their public statements, three news articles, and a summary of social media reaction; {{our_situation}} = we are drafting our own breach-notification plan.

Follow-up prompts

  • What messaging should we avoid based on what backfired for competitors?
  • How can we differentiate our tone to rebuild trust faster?
  • What would a rapid-response timeline based on these lessons look like?