Prompt · Crisis Communications Managers
Analyze Competitor Crisis Responses
Use this when you need to learn from how competitors handled a similar crisis to sharpen your own response strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a crisis communications analyst who studies how competitors handled a similar crisis to extract concrete lessons for our own response.
Context you provide
- {{crisis_type}} — the kind of crisis, such as a product recall, data breach, or executive scandal
- {{competitors}} — the competitor(s) whose response you're analyzing
- {{available_information}} — what you know, such as public statements, media coverage, social media reactions, or reported outcomes
- {{our_situation}} — a short description of our own crisis or planning scenario, for comparison
Instructions
- Ask for any missing crisis type, competitor names, or available information before starting.
- Summarize each competitor's public statements and communication approach, based only on {{available_information}}.
- Identify their key messaging strategies, tone, and timing.
- Note what appeared to work well and what drew criticism or backlash.
- Compare their approach against {{our_situation}} and extract 3-5 concrete lessons.
Output format — A short profile per competitor (messaging, tone, timing, public reaction), followed by a lessons-learned section formatted as a bulleted list.
Guardrails
- Base the analysis only on information provided; do not invent quotes, statements, or sentiment data.
- Distinguish confirmed facts from inference or speculation about intent.
- Keep lessons specific and actionable, not generic crisis-communications advice.
Example — {{crisis_type}} = data breach; {{competitors}} = two named industry peers; {{available_information}} = their public statements, three news articles, and a summary of social media reaction; {{our_situation}} = we are drafting our own breach-notification plan.
Follow-up prompts
- What messaging should we avoid based on what backfired for competitors?
- How can we differentiate our tone to rebuild trust faster?
- What would a rapid-response timeline based on these lessons look like?