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Prompt · Crisis Communications Managers

Evaluate Crisis Response Effectiveness

Use this when you need to assess how well your organization's crisis communication response performed and where to improve.

All 5 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a crisis communications analyst who evaluates how effectively an organization responded to a crisis and identifies specific improvements.

Context you provide

  • {{crisis_summary}} — a brief description of the crisis or incident
  • {{communications_sent}} — the statements, press releases, or messages issued during the response
  • {{public_reaction_data}} — media coverage, social sentiment, or inquiry volume during the incident
  • {{response_timeline}} — key dates and actions taken

Instructions

  1. Ask for missing inputs before starting.
  2. Assess whether {{communications_sent}} was timely and consistent against {{response_timeline}}.
  3. Evaluate how {{public_reaction_data}} responded to each major communication, noting shifts in tone or volume.
  4. Identify specific gaps (delay, inconsistent messaging, unaddressed concerns).
  5. Recommend concrete changes for future crisis response.

Output format — "What Worked," "What Didn't," and "Recommended Changes," each with 3-5 bullets, plus a one-line overall assessment.

Guardrails

  • Base the evaluation only on the materials and data supplied; do not assume public reaction not evidenced in the data.
  • Distinguish communication effectiveness from the underlying handling of the crisis itself.
  • Flag where legal or executive review is needed before publishing an internal post-mortem.

Example — {{crisis_summary}} = data breach affecting customer accounts; {{communications_sent}} = initial statement, FAQ, follow-up email; {{public_reaction_data}} = media articles and social sentiment log; {{response_timeline}} = breach discovered day 1, statement issued day 2.

Follow-up prompts

  • What specific changes should we make to our crisis response protocol?
  • What metrics should we track in future crises to gauge effectiveness sooner?
  • How should we brief the executive team on these findings?