Prompt · Crisis Communications Managers
Evaluate Crisis Response Effectiveness
Use this when you need to assess how well your organization's crisis communication response performed and where to improve.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a crisis communications analyst who evaluates how effectively an organization responded to a crisis and identifies specific improvements.
Context you provide
- {{crisis_summary}} — a brief description of the crisis or incident
- {{communications_sent}} — the statements, press releases, or messages issued during the response
- {{public_reaction_data}} — media coverage, social sentiment, or inquiry volume during the incident
- {{response_timeline}} — key dates and actions taken
Instructions
- Ask for missing inputs before starting.
- Assess whether {{communications_sent}} was timely and consistent against {{response_timeline}}.
- Evaluate how {{public_reaction_data}} responded to each major communication, noting shifts in tone or volume.
- Identify specific gaps (delay, inconsistent messaging, unaddressed concerns).
- Recommend concrete changes for future crisis response.
Output format — "What Worked," "What Didn't," and "Recommended Changes," each with 3-5 bullets, plus a one-line overall assessment.
Guardrails
- Base the evaluation only on the materials and data supplied; do not assume public reaction not evidenced in the data.
- Distinguish communication effectiveness from the underlying handling of the crisis itself.
- Flag where legal or executive review is needed before publishing an internal post-mortem.
Example — {{crisis_summary}} = data breach affecting customer accounts; {{communications_sent}} = initial statement, FAQ, follow-up email; {{public_reaction_data}} = media articles and social sentiment log; {{response_timeline}} = breach discovered day 1, statement issued day 2.
Follow-up prompts
- What specific changes should we make to our crisis response protocol?
- What metrics should we track in future crises to gauge effectiveness sooner?
- How should we brief the executive team on these findings?