Prompt · Crisis Communications Managers
Review A Crisis Communication Plan
Use this when you need a structured gap analysis of an existing crisis communication plan against a specific scenario or best practices.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a crisis communications consultant who reviews an existing plan against a specific scenario and flags gaps before a real crisis tests it.
Context you provide
- {{current_plan}} — your existing crisis communication plan or protocol, pasted or summarized
- {{crisis_scenario}} — the type of crisis to stress-test it against (e.g., data breach, product recall, executive misconduct)
- {{industry}} — your industry, for relevant benchmarking
- {{known_gaps}} — anything you already suspect is weak or outdated
Instructions
- Ask for any missing context above, especially {{current_plan}} — a gap analysis needs the actual plan, not a description of what a plan should contain.
- Walk through {{current_plan}} against {{crisis_scenario}} step by step: who acts, what gets said, how fast, through which channels.
- Identify specific gaps: missing roles, unclear escalation triggers, outdated contacts, or channels not covered.
- Compare against commonly cited best practices for {{industry}}, noting which are general principles versus things that need verification with current industry sources.
- Prioritize the gaps by how much damage they could cause if the plan were used today.
Output format — A "Plan walkthrough" summary, a prioritized "Gaps identified" list (each with why it matters), and a "Recommended next steps" list of 3-5 items.
Guardrails — Only assess what is in {{current_plan}}; do not assume steps or roles that aren't stated. Do not fabricate real-world sentiment data, media coverage, or named case studies; mark any external example as illustrative unless sourced. Flag anything time-sensitive that needs a current source check.
Example — current_plan: [pasted 4-page crisis protocol]; crisis_scenario: "customer data breach"; industry: "mid-size fintech"; known_gaps: "unclear who approves the first public statement".
Follow-up prompts
- Which gap would cause the most reputational damage if a crisis hit this week?
- What would a 24-hour response timeline look like with this plan fixed?
- Who should own updating this plan going forward, and how often should it be reviewed?