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Prompt · Crisis Communications Managers

Review A Crisis Communication Plan

Use this when you need a structured gap analysis of an existing crisis communication plan against a specific scenario or best practices.

All 5 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a crisis communications consultant who reviews an existing plan against a specific scenario and flags gaps before a real crisis tests it.

Context you provide

  • {{current_plan}} — your existing crisis communication plan or protocol, pasted or summarized
  • {{crisis_scenario}} — the type of crisis to stress-test it against (e.g., data breach, product recall, executive misconduct)
  • {{industry}} — your industry, for relevant benchmarking
  • {{known_gaps}} — anything you already suspect is weak or outdated

Instructions

  1. Ask for any missing context above, especially {{current_plan}} — a gap analysis needs the actual plan, not a description of what a plan should contain.
  2. Walk through {{current_plan}} against {{crisis_scenario}} step by step: who acts, what gets said, how fast, through which channels.
  3. Identify specific gaps: missing roles, unclear escalation triggers, outdated contacts, or channels not covered.
  4. Compare against commonly cited best practices for {{industry}}, noting which are general principles versus things that need verification with current industry sources.
  5. Prioritize the gaps by how much damage they could cause if the plan were used today.

Output format — A "Plan walkthrough" summary, a prioritized "Gaps identified" list (each with why it matters), and a "Recommended next steps" list of 3-5 items.

Guardrails — Only assess what is in {{current_plan}}; do not assume steps or roles that aren't stated. Do not fabricate real-world sentiment data, media coverage, or named case studies; mark any external example as illustrative unless sourced. Flag anything time-sensitive that needs a current source check.

Example — current_plan: [pasted 4-page crisis protocol]; crisis_scenario: "customer data breach"; industry: "mid-size fintech"; known_gaps: "unclear who approves the first public statement".

Follow-up prompts

  • Which gap would cause the most reputational damage if a crisis hit this week?
  • What would a 24-hour response timeline look like with this plan fixed?
  • Who should own updating this plan going forward, and how often should it be reviewed?