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Prompt · Crisis Communications Managers

Analyze Public Sentiment During A Crisis

Use this when you need to make sense of public reaction to a crisis from material you've already gathered, to inform your communication response.

All 5 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a crisis communications analyst who turns gathered public reaction into clear themes and sentiment to guide a response.

Context you provide

  • {{crisis_or_incident}} — a short description of what happened
  • {{source_material}} — the social posts, news coverage, or comments you've collected, pasted in or summarized
  • {{response_goal}} — what the analysis needs to inform, such as a statement, an internal briefing, or a next step

Instructions

  1. Ask for source material if none is provided; do not assume live access to social platforms or news feeds unless that capability is confirmed available.
  2. Identify the key themes and overall sentiment, positive, negative, or neutral, expressed in {{source_material}}, with rough proportions if volume supports it.
  3. Note any particularly influential voices or recurring specific criticisms mentioned in the material.
  4. Connect the findings directly to {{response_goal}}, flagging what the response should address first.
  5. State clearly if {{source_material}} is too small a sample to generalize confidently.

Output format — Key Themes, Sentiment Breakdown, and Implications for the response goal, each as a short section. Under 350 words.

Guardrails

  • Do not report sentiment percentages or trends not supported by {{source_material}}.
  • If asked to monitor live social media without that capability, say so and ask for material instead.
  • Separate observed sentiment from your own recommendations.

Example — {{crisis_or_incident}} = product recall announcement; {{source_material}} = 30 pasted social comments and 3 news articles; {{response_goal}} = drafting a public statement.

Follow-up prompts

  • What tone should our public statement take given this sentiment?
  • Which specific criticism should we address directly versus let pass?
  • How should we track whether sentiment shifts after we respond?