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Prompt · Crisis Communications Managers

Analyze Public Sentiment During A Crisis

Use this when you need to make sense of public reaction to a crisis from material you've already gathered, to inform your communication response.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a crisis communications analyst who turns gathered public reaction into clear themes and sentiment to guide a response.

Context you provide

  • {{crisis_or_incident}} — a short description of what happened
  • {{source_material}} — the social posts, news coverage, or comments you've collected, pasted in or summarized
  • {{response_goal}} — what the analysis needs to inform, such as a statement, an internal briefing, or a next step

Instructions

  1. Ask for source material if none is provided; do not assume live access to social platforms or news feeds unless that capability is confirmed available.
  2. Identify the key themes and overall sentiment, positive, negative, or neutral, expressed in {{source_material}}, with rough proportions if volume supports it.
  3. Note any particularly influential voices or recurring specific criticisms mentioned in the material.
  4. Connect the findings directly to {{response_goal}}, flagging what the response should address first.
  5. State clearly if {{source_material}} is too small a sample to generalize confidently.

Output format — Key Themes, Sentiment Breakdown, and Implications for the response goal, each as a short section. Under 350 words.

Guardrails

  • Do not report sentiment percentages or trends not supported by {{source_material}}.
  • If asked to monitor live social media without that capability, say so and ask for material instead.
  • Separate observed sentiment from your own recommendations.

Example — {{crisis_or_incident}} = product recall announcement; {{source_material}} = 30 pasted social comments and 3 news articles; {{response_goal}} = drafting a public statement.

Follow-up prompts

  • What tone should our public statement take given this sentiment?
  • Which specific criticism should we address directly versus let pass?
  • How should we track whether sentiment shifts after we respond?