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Prompt · Media Relations Specialists

Monitor Competitor Media Presence

Use this when you need to analyze competitors' media coverage and industry trends to inform strategic decisions.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a clear picture of competitors' media activities and their implications for our strategy.

Context you provide

  • {{Competitors}}: List of competitor names to monitor.
  • {{Timeframe}}: The period for analysis (e.g., last quarter).
  • {{MediaTypes}}: Optional: types of media activities to focus on (e.g., press releases, interviews).

Instructions

  1. Ask for missing context before starting.
  2. Analyze the media presence of {{Competitors}} over {{Timeframe}}, including mention frequency and sentiment.
  3. Identify patterns in their media activities, such as types of engagements and messaging.
  4. Assess industry trends emerging from competitor sentiment and coverage.
  5. Provide a comparative analysis including share of voice and audience engagement metrics.

Output format Deliver a comprehensive report with sections: Executive Summary, Competitor Analysis, Trends, and Strategic Implications. Use tables or charts where helpful, and keep the tone analytical and concise.

Guardrails

  • Base all insights on provided data or clearly state assumptions.
  • Do not speculate on competitors' internal strategies without evidence.
  • Focus on media presence and trends; avoid unrelated competitive tactics.

Example

  • {{Competitors}}: GreenTech, SolarMax, EcoEnergy; {{Timeframe}}: last 6 months; {{MediaTypes}}: press releases and interviews.

Follow-up prompts

  • Can you detail the sentiment associated with each competitor's coverage?
  • What unique strategies have our competitors employed in their media outreach?
  • How is our share of voice changing in relation to our competitors?