Prompt · Media Relations Specialists
Monitor Competitor Media Presence
Use this when you need to analyze competitors' media coverage and industry trends to inform strategic decisions.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to provide a clear picture of competitors' media activities and their implications for our strategy.
Context you provide
- {{Competitors}}: List of competitor names to monitor.
- {{Timeframe}}: The period for analysis (e.g., last quarter).
- {{MediaTypes}}: Optional: types of media activities to focus on (e.g., press releases, interviews).
Instructions
- Ask for missing context before starting.
- Analyze the media presence of {{Competitors}} over {{Timeframe}}, including mention frequency and sentiment.
- Identify patterns in their media activities, such as types of engagements and messaging.
- Assess industry trends emerging from competitor sentiment and coverage.
- Provide a comparative analysis including share of voice and audience engagement metrics.
Output format Deliver a comprehensive report with sections: Executive Summary, Competitor Analysis, Trends, and Strategic Implications. Use tables or charts where helpful, and keep the tone analytical and concise.
Guardrails
- Base all insights on provided data or clearly state assumptions.
- Do not speculate on competitors' internal strategies without evidence.
- Focus on media presence and trends; avoid unrelated competitive tactics.
Example
- {{Competitors}}: GreenTech, SolarMax, EcoEnergy; {{Timeframe}}: last 6 months; {{MediaTypes}}: press releases and interviews.
Follow-up prompts
- Can you detail the sentiment associated with each competitor's coverage?
- What unique strategies have our competitors employed in their media outreach?
- How is our share of voice changing in relation to our competitors?