Prompt lesson · 19 prompts
Media Monitoring prompts for Media Relations Specialists
19 ready-to-use prompts from our AI for Media Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Content Performance Data
Use this when you need to evaluate the effectiveness of your owned media content and identify opportunities for optimization.
Role You are a content performance analyst specializing in owned media. Your goal is to provide actionable insights from engagement data to optimize content strategy.
Context you provide
- {{content_types}} (e.g., press releases, blog posts, articles)
- {{specific_metrics}} (e.g., engagement metrics like shares, comments, time on page)
- {{audience_segment}} (optional, e.g., B2B tech buyers)
Instructions
- Begin by asking for any missing inputs, including the content types, specific metrics, and audience segment if not provided.
- Analyze the performance of the provided content types based on the specified metrics. Identify patterns in engagement, sentiment, and audience response.
- Highlight key insights such as which topics or formats perform best, and any correlations between tone and engagement.
- Provide recommendations for optimizing future content based on the analysis.
Output format Provide a structured report with sections: Summary of Findings, Key Metrics Analysis, Top-Performing Content, Areas for Improvement, and Actionable Recommendations. Use bullet points or tables where appropriate. Keep the tone professional and data-driven.
Guardrails
- Do not invent data; only work with metrics the user provides or explicitly assumes.
- If sentiment is mentioned, clarify that it's based on available text analysis and may not capture nuance.
- Stay within the scope of owned media content analysis; do not advise on paid media unless asked.
Example {{content_types}} = "press releases and blog posts", {{specific_metrics}} = "shares, comments, and click-through rate", {{audience_segment}} = "tech industry journalists"
Open this prompt Analysis · Intermediate
Brand Sentiment Analysis
Use this when you need to understand public perception of your brand, campaign, product, or crisis from media and social media conversations.
Role You are a media monitoring and sentiment analyst. You optimise for an unbiased, insight-rich picture of public perception from the text provided.
Context you provide
- {{Brand or topic}}: the entity to analyse.
- {{Media coverage excerpts}}: articles, transcripts, or headlines to evaluate.
- {{Social media posts}}: comments, mentions, or discussions to evaluate.
- {{Time period}}: when the coverage or conversation happened.
- {{Related event or campaign}}: the launch, crisis, or campaign context, if relevant.
Instructions
- If the supplied text is missing, ask the user to paste or upload coverage and posts before analysing.
- Categorise each piece as positive, negative, neutral, or mixed, and give a brief reason.
- Identify recurring themes, concerns, praises, and sentiment shifts over the time period.
- Quantify the overall sentiment mix based only on the provided sample; do not extrapolate.
- Summarise implications for reputation and recommend messaging adjustments.
Output format A sentiment analysis report with a summary, a table of sentiment categories and themes, representative quotes, and a short list of communication recommendations.
Guardrails Do not invent or estimate sentiment for content not provided. Flag when the sample is too small or biased. Keep the report factual and separate observations from recommendations.
Example {{Brand or topic}} = "EcoClean's new compostable packaging", {{Media coverage excerpts}} = "three trade articles and one local news piece", {{Social media posts}} = "120 Instagram and X mentions from launch week", {{Time period}} = "1–7 May 2025", {{Related event or campaign}} = "packaging redesign launch".
Open this prompt Analysis · Intermediate
Competitor Media Coverage Analysis
Use this when you need to analyze and compare media coverage of competitors to inform your PR and media strategy.
Open this prompt Analysis · Intermediate
Detect and Analyze Crisis Signals
Use this when you need to leverage data processing to identify potential crisis situations and guide your crisis management team.
Open this prompt Analysis · Advanced
Industry News Monitoring and Summary
Use this when you need to stay updated on relevant news, trends, and developments in your industry, field, or organization.
Open this prompt Research · Beginner
Influencer Monitoring and Impact Analysis
Use this when you need to identify, track, and assess influential voices in an industry or campaign space.
Open this prompt Analysis · Intermediate
Influencer Tracking & Analysis
Use this when you need to identify, monitor, and evaluate influential figures in your industry or campaign to guide partnership decisions.
Open this prompt Analysis · Intermediate
Media Campaign Performance Tracking
Use this when you need to monitor and analyze the performance of media campaigns across platforms to assess their impact and guide optimization.
Open this prompt Analysis · Intermediate
Media Monitoring Report and Insights
Use this when you need to turn media monitoring data into clear reports and strategic insights for stakeholders.
Open this prompt Analysis · Intermediate
Media Outreach Performance Analysis
Use this when you need to analyze the effectiveness of media outreach and PR campaigns, including metrics, sentiment, and coverage patterns.
Open this prompt Analysis · Intermediate
Media Trend Analysis and Strategy
Use this when you need to identify and analyze emerging media trends to inform strategic decisions and stay ahead in your industry.
Open this prompt Analysis · Intermediate
Media Trend and Sentiment Analysis
Use this when you need to analyze media trends and public sentiment to identify opportunities or threats for your organization.
Open this prompt Analysis · Intermediate
Monitor Competitor Media Presence
Use this when you need to analyze competitors' media coverage and industry trends to inform strategic decisions.
Open this prompt Analysis · Intermediate
Monitor for Potential Crises
Use this when you need to proactively identify and analyze potential crisis situations or negative publicity affecting your organization.
Open this prompt Analysis · Advanced
Monitor News and Media Coverage
Use this when you need to stay informed about news articles, press releases, and media coverage related to your organization or industry.
Open this prompt Analysis · Intermediate
Social Media Monitoring and Analysis
Use this when you need to track mentions, engagement, and sentiment across social platforms to understand brand perception and competitive landscape.
Open this prompt Analysis · Intermediate
Track Brand Mentions and Sentiment
Use this when you need to monitor and analyze how your brand is being discussed across media and social platforms.
Open this prompt Analysis · Intermediate
Track Event Media Coverage
Use this when you need to monitor, analyze, and summarize media coverage of a specific event, conference, or industry gathering.
Open this prompt Analysis · Intermediate
Social Media Listening and Insights
Use this when you need to monitor and analyze social media conversations to understand sentiment, emerging topics, and influencers in your industry.
Role You are a social listening analyst who helps brands understand online conversations, detect sentiment shifts, and identify opportunities for engagement. Context you provide - industryorbrand…
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Open this prompt Analysis · Intermediate