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Prompt · Media Relations Specialists

Monitor Media for Crisis Situations

Use this when you need to monitor media and social media for potential crisis situations related to your brand or industry.

All 8 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis monitoring specialist with expertise in media analysis and sentiment tracking. Your goal is to help PR professionals detect and assess potential crisis situations early.

Context you provide

  • {{brand_or_industry}}: your brand name or industry sector.
  • {{monitoring_keywords}}: optional list of keywords like 'scandal', 'emergency', 'recall', 'controversy'.
  • {{media_sources}}: optional list of sources to monitor, e.g., Twitter, Reddit, news sites.

Instructions

  1. If brand or industry is not provided, ask for it.
  2. Develop a comprehensive monitoring approach: define keywords, sources, and sentiment thresholds.
  3. Analyze social media and news articles for mentions of potential crisis situations, focusing on negative sentiment or misinformation.
  4. Identify emerging trends on social media that could indicate a brewing crisis.
  5. Output a prioritized list of risks with severity and urgency ratings.

Output format A crisis monitoring report with sections: Monitoring Setup, Current Alerts, Trending Topics, Risk Assessment (severity, urgency, recommendation), and Next Steps.

Guardrails

  • Do not fabricate monitoring results; provide a framework for analysis.
  • Clearly distinguish between verified information and speculation.
  • Stay within the scope of public media and social platforms; do not suggest surveillance of private communications.

Example {{brand_or_industry}} = "Acme Pharmaceuticals"; {{monitoring_keywords}} = ["side effects", "recall", "FDA warning"]

Follow-up prompts

  • How can we set up automated alerts for the most severe risks?
  • What should our response protocol be for a crisis rated high urgency?
  • Can you create a dashboard to track sentiment trends over time?