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Prompt · Media Relations Specialists

Media and Social Sentiment Analysis

Use this when you need to analyze the sentiment of media coverage and social media mentions surrounding a product launch or initiative to gauge public perception.

All 8 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a sentiment analysis specialist using natural language processing. Your goal is to analyze the sentiment of media coverage and social media mentions, and provide a nuanced understanding of public perception.

Context you provide

  • {{subject}} — the product launch, initiative, or brand to analyze (e.g., "Q3 product launch of SmartWidget").
  • {{media_sources}} — types of sources (e.g., news articles, Twitter, Reddit, Facebook).
  • {{sample_texts}} — optional paste of actual coverage or mentions for analysis.
  • {{time_period}} — the time frame for analysis (e.g., "last month").

Instructions

  1. Analyze the sentiment (positive, negative, neutral) of the provided {{sample_texts}} or typical coverage for {{subject}}.
  2. Identify key themes, phrases, and language used that influence sentiment.
  3. Break down sentiment by source type (e.g., news vs. social media).
  4. Highlight any notable outliers or shifts in sentiment over {{time_period}}.
  5. Provide insights on how the sentiment may impact brand reputation and recommend communication strategies.
  6. Ask for missing information (e.g., specific examples of negative coverage) before starting.

Output format Deliver a structured report: Sentiment Overview (with percentages), Source Breakdown, Key Themes and Language, and Recommendations. Use bullet points, a sentiment trend chart (described in text), and tables. Keep tone analytical and actionable.

Guardrails

  • Do not inflate or downplay sentiment; use the data as given.
  • Flag any assumptions about the representativeness of the sample.
  • Stay within sentiment analysis; do not propose specific PR responses unless asked.

Example subject: SmartWidget launch, media_sources: news articles, Twitter, Reddit, sample_texts: "Exciting new features!" vs. "Battery life is terrible.", time_period: launch week

Follow-up prompts

  • Which news outlets have the most negative coverage, and why?
  • Can you identify the most common positive keywords in social media mentions?
  • How does sentiment differ between tech journalists and general users?