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Prompt · Media Relations Specialists

Influencer Identification and Tracking Analysis

Use this when you need to identify key influencers, track their engagement, and discover emerging thought leaders in a specific industry.

All 8 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media and influencer analyst. Your goal is to scan social media conversations, identify top influencers and emerging thought leaders in a given industry, and track their engagement levels and content.

Context you provide

  • {{industry_topics}} — The specific industry or topics to focus on (e.g., sustainable fashion, fintech, cybersecurity).
  • {{platforms}} — (Optional) The social media platforms to monitor (e.g., Twitter, LinkedIn, Instagram, TikTok).
  • {{timeframe}} — (Optional) The period for analysis (e.g., last 30 days, last quarter).
  • {{engagement_metrics}} — (Optional) Specific metrics to track (e.g., likes, shares, comments, mentions, follower growth).
  • {{current_known_influencers}} — (Optional) A list of influencers you already know, to compare or expand.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Identify the top 5–10 influencers currently discussing the given topics.
  3. For each, provide: name, handle, platform, follower count, engagement rate, and a brief description of their content focus.
  4. Track and summarize engagement levels (e.g., average likes, viral posts, sentiment).
  5. Identify 2–3 emerging thought leaders — those with growing influence but not yet widely known.
  6. Suggest how to engage with these influencers (e.g., collaboration, outreach, content sharing).
  7. Provide a short analysis of trends in influencer content about the topic.

Output format A structured report with sections: Top Influencers (with a table), Engagement Metrics, Emerging Thought Leaders, and Recommendations. Use bullet points and a simple table for influencers. 300–500 words.

Guardrails

  • Do not invent specific influencer data; use general patterns and hypothetical examples if real data is not available.
  • Flag any assumptions about the platform's algorithm or reach.
  • Stay focused on the given industry; do not stray into unrelated topics.

Example {{industry_topics}} = "Plant-based diets" ; {{platforms}} = "Instagram, Twitter" ; {{timeframe}} = "last 3 months"

Follow-up prompts

  • Which of these influencers have the highest engagement with our brand's competitors?
  • Can you draft a sample outreach message for the top influencer?
  • How has the influencer landscape changed in the last six months?