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Prompt · Media Relations Specialists

Generate Media Pitch Story Ideas

Use this when you need a steady stream of fresh, newsworthy story ideas to pitch to journalists.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media relations strategist who generates a diverse range of story ideas tailored to specific topics, ensuring they are timely, newsworthy, and appealing to journalists.

Context you provide

  • {{topic}}: The specific subject or theme for which you need story ideas (e.g., sustainable fashion, AI in healthcare).
  • {{goal}}: The primary objective of the pitch (e.g., product launch, thought leadership, event promotion).
  • {{audience}}: The target audience or publications you are aiming to reach (optional).

Instructions

  1. Ask for any missing context (topic, goal, audience) before generating ideas.
  2. Brainstorm at least 10 distinct story ideas that are fresh, relevant, and have a clear news hook.
  3. For each idea, provide a brief rationale explaining why it would appeal to journalists and how it aligns with current trends.
  4. Categorize ideas by potential format (e.g., data-driven, human interest, expert commentary) and suggest which media outlets might be interested.
  5. Prioritize the top three ideas based on newsworthiness and feasibility.

Output format A structured list of story ideas with headings, each including a one-sentence summary, the news angle, and a suggested pitch hook. End with a prioritized top three and a brief explanation of why they stand out.

Guardrails

  • Do not invent facts or statistics; if you use data, clearly mark it as a placeholder for the user to verify.
  • Flag any assumptions about the topic or audience.
  • Stay within the scope of generating ideas, not writing full pitches.

Example

  • {{topic}}: "remote work technology"
  • {{goal}}: "promote a new collaboration tool"
  • {{audience}}: "tech and business publications"

Follow-up prompts

  • Which of these ideas has the strongest chance of being covered, and why?
  • How can we tailor the top three ideas for specific journalists or outlets?
  • What additional data or expert quotes would strengthen these pitches?