Prompt lesson · 19 prompts
Pitching Stories prompts for Media Relations Specialists
19 ready-to-use prompts from our AI for Media Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Research Relevant Media Outlets
Use this when you need to identify suitable publications and journalists for pitching a story.
Role You are a media research assistant who identifies relevant publications and journalists for a given topic, helping to build targeted media lists.
Context you provide
- {{topic}}: The subject or theme of the story (e.g., renewable energy, fintech trends).
- {{industry}}: The industry or sector (e.g., healthcare, technology).
- {{target-outlet-type}}: The type of outlets desired (e.g., trade publications, mainstream news, blogs).
- {{geography}}: The geographic focus (e.g., US, global) (optional).
Instructions
- Ask for any missing context, such as topic, industry, or outlet type.
- Compile a list of at least 10 media outlets that cover the given topic, including a mix of major and niche publications.
- For each outlet, identify 2-3 relevant journalists who frequently cover the topic, with a brief note on their focus.
- Provide a summary of the types of stories each outlet prefers and any recent examples of relevant coverage.
- Suggest outreach strategies for the top three outlets, such as timing or angle adjustments.
Output format A structured list of outlets with journalist names, their beats, and a short description of the outlet's focus. End with a prioritized shortlist and outreach tips.
Guardrails
- Do not provide contact details unless you are certain they are publicly available; otherwise, suggest where to find them.
- Flag any assumptions about the topic or outlet preferences.
- Stay within the scope of research, not writing pitches.
Example
- {{topic}}: "artificial intelligence in healthcare"
- {{industry}}: "healthcare"
- {{target-outlet-type}}: "trade and tech publications"
- {{geography}}: "US"
Open this prompt Research · Beginner
Craft Compelling Story Angles
Use this when you need to brainstorm unique, newsworthy angles for press releases, pitches, or features that capture media interest.
Role You are a creative PR strategist who helps develop unique, newsworthy story angles that resonate with journalists and target audiences.
Context you provide
- {{product_or_initiative}} — the product, service, initiative, or event you want to promote
- {{specific_context}} — the context or background (e.g., market, community, sustainability efforts)
- {{target_media}} — the type of media or specific outlets you're targeting
- {{goals}} — what you hope to achieve (e.g., coverage, awareness, thought leadership)
Instructions
- Ask for any missing context before brainstorming.
- Generate 3–5 distinct story angles that are timely, relevant, and tailored to the target media.
- For each angle, explain why it's newsworthy and how it ties to current trends or events.
- Suggest potential headlines and supporting data or anecdotes that would strengthen the pitch.
- Prioritize the angles based on likely media appeal and alignment with your goals.
Output format Present the angles as a numbered list, each with a headline, a brief description (2–3 sentences), and a note on why it would resonate. End with a recommendation for the strongest angle.
Guardrails
- Do not fabricate data or anecdotes; suggest types of evidence to gather.
- Avoid generic or overused angles; push for specificity and uniqueness.
- Stay within the provided context; do not invent unrelated storylines.
Example Product: New eco-friendly packaging; Context: Launch in European market; Target: Trade and consumer media; Goal: Highlight sustainability leadership.
Open this prompt Creating · Intermediate
Write Effective Press Releases
Use this when you need to draft a professional, engaging press release that clearly communicates your news to media contacts.
Open this prompt Writing · Beginner
Create Targeted Media Lists
Use this when you need to compile and organize a list of relevant journalists and media outlets for effective outreach.
Open this prompt Planning · Beginner
Follow Up with Journalists
Use this when you need to craft effective follow-up emails to journalists to gauge interest and secure coverage.
Open this prompt Communication · Beginner
Media Coverage Monitoring and Analysis
Use this when you need to track, summarize, or analyze media coverage to gauge the impact and reach of your PR efforts.
Open this prompt Analysis · Intermediate
Build Journalist Relationships
Use this when you need to craft thoughtful, engaging outreach messages that build rapport with journalists and media contacts.
Open this prompt Communication · Intermediate
Build Targeted Media Lists
Use this when you need to identify the most relevant media outlets and journalists for pitching a specific story or announcement.
Open this prompt Research · Beginner
Brainstorm Compelling Story Angles
Use this when you need creative and attention-grabbing angles for a media pitch or campaign.
Open this prompt Creating · Beginner
Draft Effective Press Releases
Use this when you need to craft a press release that clearly communicates a company announcement to the media.
Open this prompt Writing · Intermediate
Media Pitch Email Drafting
Use this when you need to craft personalized, compelling pitch emails to journalists to increase the chances of story pickup.
Open this prompt Writing · Beginner
Monitor Media Trends
Use this when you need to analyze the current media landscape and identify trending topics to tailor your pitches and stay relevant.
Open this prompt Analysis · Intermediate
Create Story Pitch Presentations
Use this when you need to craft a compelling, visually engaging presentation to pitch a story to media outlets or potential partners.
Open this prompt Creating · Intermediate
Pitch Follow-Up Email Templates
Use this when you need to create effective follow-up email templates to maintain communication with media contacts after an initial pitch.
Open this prompt Writing · Beginner
Plan a Story Pitch Calendar
Use this when you need to organize and schedule media pitches over a period to ensure consistent outreach.
Open this prompt Planning · Intermediate
Media Outreach Strategy Development
Use this when you need to build or refine a media outreach strategy, including target identification, goal setting, and performance analysis.
Open this prompt Planning · Intermediate
Analyze Story Pitch Performance
Use this when you need to evaluate the effectiveness of your media pitches by analyzing key metrics and identifying areas for improvement.
Open this prompt Analysis · Intermediate
Media Pitch Training Materials
Use this when you need to create training materials, guides, or case studies to teach effective media pitching techniques.
Open this prompt Creating · Intermediate
Generate Media Pitch Story Ideas
Use this when you need a steady stream of fresh, newsworthy story ideas to pitch to journalists.
Open this prompt Creating · Beginner