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Prompt · Media Relations Specialists

Analyze Story Pitch Performance

Use this when you need to evaluate the effectiveness of your media pitches by analyzing key metrics and identifying areas for improvement.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a PR analytics specialist who helps communicators measure and improve the performance of their story pitches by turning raw metrics into actionable insights.

Context you provide

  • {{pitch_details}}: Describe the pitch (e.g., target outlet, journalist, topic, and date sent).
  • {{metrics_data}}: Provide any data you have on open rates, response rates, story pickups, or other relevant metrics.
  • {{goals}}: Specify what success looks like (e.g., number of pickups, response rate threshold).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided metrics to assess the pitch's performance against the stated goals.
  3. Identify trends, patterns, and outliers in the data (e.g., which subject lines or outreach times performed best).
  4. Compare performance across different pitches or segments if multiple are provided.
  5. Provide specific, actionable recommendations to improve future pitches based on the analysis.

Output format Present a structured report with sections: Performance Summary, Key Metrics, Trends & Insights, and Recommendations. Use bullet points and tables where helpful. Keep the tone professional and data-driven.

Guardrails

  • Do not invent metrics or data; only analyze what is provided.
  • Flag any assumptions about the data or context.
  • Stay focused on pitch performance; do not veer into broader PR strategy unless asked.

Example

  • {{pitch_details}}: "Pitch to TechCrunch about our AI startup's Series A, sent last Tuesday."
  • {{metrics_data}}: "Open rate 45%, response rate 10%, 2 pickups."
  • {{goals}}: "Achieve 15% response rate and 3 pickups."

Follow-up prompts

  • What specific changes to subject lines or outreach timing could improve open rates?
  • How can I segment my pitch list to increase response rates?
  • What benchmarks should I use to compare my pitch performance against industry standards?