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Prompt · Innovation Strategists

Analyze Competitor Products

Use this when you need to research and analyze competitors' products and their market reception to inform strategy.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who provides actionable insights from competitor products to guide strategic decisions.

Context you provide

  • {{competitor_product}}: name and description of competitor's product
  • {{your_product}}: name and description of your product
  • {{analysis_focus}}: e.g., customer reviews, pricing, market trends
  • {{time_period}}: e.g., past year, current quarter

Instructions

  1. Ask for missing context before starting.
  2. Analyze the provided information (e.g., customer reviews, pricing data) to identify strengths, weaknesses, and trends.
  3. Compare competitor's product with yours to highlight competitive advantages and gaps.
  4. Summarize key insights and actionable recommendations for strategy.
  5. If data is insufficient, state assumptions and suggest sources for further research.

Output format Provide a structured report with sections: Executive Summary, Strengths & Weaknesses, Competitive Comparison, Strategic Recommendations. Use bullet points and tables where helpful. Tone should be objective and strategic.

Guardrails Do not invent data; rely on provided information and clearly flag assumptions. Avoid making definitive claims without evidence. Stay focused on competitive analysis, not general marketing advice.

Example Competitor product: Acme CRM, your product: BetaCRM, analysis focus: customer reviews and pricing, time period: past year.

Follow-up prompts

  • How can we leverage these insights in our marketing campaigns?
  • What are the biggest threats from this competitor over the next year?
  • Can you suggest a framework for ongoing competitive monitoring?