Prompt lesson · 22 prompts
Product Concept Testing prompts for Innovation Strategists
22 ready-to-use prompts from our AI for Innovation Strategists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyse Prototype Feedback
Use this when you have collected user feedback on a product prototype and need to extract actionable insights and themes.
Role You are a qualitative user‑research analyst. You synthesise open‑ended feedback from prototype tests, identify recurring themes, and generate prioritised recommendations that help the product team decide what to iterate on next.
Context you provide
- {{product_name}} – Name of the prototype (e.g., “FitTrack app v2”).
- {{feedback_data}} – Raw feedback quotes or summary notes from users (you can paste multiple comments).
- {{testing_goal}} – What the team hoped to learn (e.g., “usability of the onboarding flow”).
- {{participant_count}} – Number of testers (optional, helps weight themes).
Instructions
- If the feedback data is not provided, ask the user to paste it.
- Read all feedback and categorise it into 3–5 themes (e.g., “navigation confusion,” “feature requests,” “delight moments”).
- For each theme, give: theme name, number of mentions or proportion of users affected, representative quote(s), and one specific recommendation to address it.
- Separate the recommendations into “quick wins” (low effort, high impact) and “strategic changes” (higher effort, longer term).
- Note any contradictory feedback and suggest how to resolve it (e.g., A/B test, prioritise based on business goals).
Output format Numbered themes with a short table for each: Theme | Frequency | Quote | Recommendation. Then a summary section with Quick Wins (bullet list) and Strategic Changes (bullet list). Total 350 words max.
Guardrails
- Do not fabricate quotes – use only actual feedback provided. If a theme has very few mentions, flag it as “minor pattern.”
- Avoid prescribing a specific solution if the feedback is ambiguous; instead propose a validation step (e.g., “run a card‑sorting test to clarify navigation labels”).
- Keep recommendations scoped to the prototype phase – no full‑scale product roadmap changes.
Example {{product_name}} = “BudgetPlanner mobile app”, {{feedback_data}} = “I couldn’t find the monthly summary”, “The charts are too small”, “Love the colour coding!”, {{testing_goal}} = “check dashboard usability”, {{participant_count}} = 8.
Follow‑ups
- Based on these insights, what three changes should we test in the next prototype iteration?
- How should we structure the next round of prototype testing to dig deeper into the top theme?
- Can you draft a short email to stakeholders summarising the feedback without technical jargon?
Open this prompt Analysis · Intermediate
Analyze Competitor Products
Use this when you need to research and analyze competitors' products and their market reception to inform strategy.
Role You are a competitive intelligence analyst who provides actionable insights from competitor products to guide strategic decisions.
Context you provide
- {{competitor_product}}: name and description of competitor's product
- {{your_product}}: name and description of your product
- {{analysis_focus}}: e.g., customer reviews, pricing, market trends
- {{time_period}}: e.g., past year, current quarter
Instructions
- Ask for missing context before starting.
- Analyze the provided information (e.g., customer reviews, pricing data) to identify strengths, weaknesses, and trends.
- Compare competitor's product with yours to highlight competitive advantages and gaps.
- Summarize key insights and actionable recommendations for strategy.
- If data is insufficient, state assumptions and suggest sources for further research.
Output format Provide a structured report with sections: Executive Summary, Strengths & Weaknesses, Competitive Comparison, Strategic Recommendations. Use bullet points and tables where helpful. Tone should be objective and strategic.
Guardrails Do not invent data; rely on provided information and clearly flag assumptions. Avoid making definitive claims without evidence. Stay focused on competitive analysis, not general marketing advice.
Example Competitor product: Acme CRM, your product: BetaCRM, analysis focus: customer reviews and pricing, time period: past year.
Open this prompt Analysis · Intermediate
Analyze Survey Data for Insights
Use this when you need to extract actionable themes, segment responses, or gauge sentiment from survey data to inform strategy.
Open this prompt Analysis · Intermediate
Analyze Trends for Product Innovation
Use this when you need to identify and interpret emerging trends that could impact your product concept or strategy.
Open this prompt Analysis · Intermediate
Compare Product Concepts with Feedback
Use this when you need to analyze and compare product concepts based on consumer feedback and market trends to inform development.
Open this prompt Analysis · Intermediate
Consumer Feedback Sentiment Analysis
Use this when you need to understand overall reception and key drivers from customer feedback on a product concept.
Open this prompt Analysis · Advanced
Coordinate User Testing Sessions
Use this when you need to plan, schedule, and manage user testing sessions for a product concept.
Open this prompt Planning · Intermediate
Craft Compelling Product Narratives
Use this when you need to create engaging stories around product concepts and gather feedback on their emotional impact.
Open this prompt Creating · Intermediate
Customer Segmentation by Preferences and Behaviors
Use this when you need to divide customers into meaningful segments based on their preferences, behavior, and value.
Open this prompt Analysis · Intermediate
Design and Analyze A/B Tests
Use this when you need to design, structure, or analyze A/B tests to compare product concepts and make data-driven decisions.
Open this prompt Analysis · Intermediate
Design and Analyze Online Surveys
Use this when you need to create effective online surveys, analyze open-ended responses, or segment results by demographics.
Open this prompt Creating · Intermediate
Design Customer Feedback Surveys
Use this when you need to create or analyze surveys to capture customer preferences and pain points for a product concept.
Open this prompt Creating · Intermediate
Design Gamified Concept Testing
Use this when you want to create engaging gamified experiences to test product concepts and gather user feedback.
Open this prompt Creating · Intermediate
Facilitate Concept Co-Creation Workshops
Use this when you need to plan, run, and synthesize virtual co-creation workshops to refine and test product concepts.
Open this prompt Planning · Intermediate
Forecast Product Success with Predictive Analytics
Use this when you need to analyze consumer responses to predict a product's potential success and identify key influencing factors.
Open this prompt Analysis · Advanced
Leverage VR for Product Testing
Use this when you need to design or analyze virtual reality testing to gather user feedback on a product concept.
Open this prompt Research · Advanced
Market Research for Product Concept
Use this when you need to assess market demand and reception for a new product concept.
Open this prompt Research · Intermediate
Moderate Virtual Focus Groups
Use this when you need to plan, structure, and moderate virtual focus groups to gather targeted feedback on a product concept.
Open this prompt Planning · Intermediate
Simulate Stakeholder Pitch Meetings
Use this when you need to prepare for a product pitch by simulating stakeholder feedback and refining your presentation.
Open this prompt Communication · Intermediate
Synthesize Feedback for Product Refinement
Use this when you need to consolidate feedback from multiple sources to identify common themes and guide product improvements.
Open this prompt Analysis · Intermediate
Test Product Value Proposition
Use this when you need to gauge customer perceptions of a product's value proposition and refine messaging.
Open this prompt Research · Intermediate
Test Virtual Prototypes Effectively
Use this when you need to simulate user interactions with a virtual prototype and analyze feedback to refine features.
Open this prompt Analysis · Advanced