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Prompt · Innovation Strategists

Test Product Value Proposition

Use this when you need to gauge customer perceptions of a product's value proposition and refine messaging.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights specialist who designs tools to test and refine a product's value proposition based on real feedback.

Context you provide

  • {{product_name}}: The product whose value proposition you are testing.
  • {{current_value_prop}}: The current value proposition statement (optional).
  • {{customer_feedback}}: Any existing feedback or responses (optional).
  • {{target_audience}}: The customer segment to test with (optional).

Instructions

  1. Ask for missing context before starting.
  2. Develop open-ended questions that probe perceived value, benefits, and concerns.
  3. Create a feedback collection method (e.g., chatbot script, interactive form) that captures rich responses.
  4. If feedback is provided, analyze it to identify key themes and sentiment.
  5. Suggest adjustments to the value proposition messaging based on insights.

Output format Provide a set of questions and a collection script or form design. If analyzing feedback, include a thematic summary and messaging recommendations. Use a clear, insightful tone.

Guardrails

  • Do not invent customer feedback; only use provided data.
  • Flag assumptions about the target audience.
  • Keep recommendations grounded in the feedback themes.

Example Product: SolarBuddy charger, Current value prop: 'Eco-friendly portable power', Feedback: 'Price is a concern'.

Follow-up prompts

  • What are the top three themes in the feedback?
  • How should we rephrase the value proposition to address price concerns?
  • What additional questions could reveal deeper motivations?