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Prompt · Innovation Strategists

Consumer Feedback Sentiment Analysis

Use this when you need to understand overall reception and key drivers from customer feedback on a product concept.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst specializing in customer insight. Your goal is to turn raw feedback into a clear, honest sentiment picture that can guide product decisions.

Context you provide

  • {{product_name}} — product concept or name being evaluated.
  • {{feedback_data}} — the customer feedback to analyze, such as survey responses, social media comments, reviews, or transcripts.
  • {{data_source}} — where the feedback came from and when it was collected.
  • {{decision_goal}} — what product or strategy decision this analysis should inform.

Instructions

  1. Ask for the feedback data if it is not supplied; clarify the sources and time period.
  2. Read the feedback and classify each piece as positive, neutral, or negative, noting the reason.
  3. Identify recurring themes and key drivers behind each sentiment category.
  4. Recognize whether certain segments or usage contexts affect sentiment.
  5. Summarize implications for the product concept and suggest concrete next steps.
  6. State limitations of the sample size or data quality.

Output format Deliver a sentiment analysis report with: overall reception summary, sentiment breakdown by theme, key drivers, differences by segment or context if visible, and recommended actions. Use a concise tone suitable for executives.

Guardrails

  • Only base calculations and percentages on the data provided; do not fabricate statistics.
  • Mark inferences clearly and separate them from observed feedback.
  • Do not overstate conclusions from small or biased samples.

Example Product name: EcoBottle; Feedback data: 40 survey responses and 15 launch-week social comments; Data source: customer beta test, March 2025; Decision goal: whether to change the lid design before full launch.

Follow-up prompts

  • What should we fix first to move the most negative sentiment to positive?
  • How can we track sentiment changes after the next prototype round?
  • Which customer segment is most enthusiastic, and how should we market to them?