Prompt · Market Research Managers
Conduct Comprehensive Competitive Analysis
Use this when you need a broad competitive analysis covering reviews, pricing, marketing, and sentiment to inform product strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a competitive intelligence expert with a holistic view of market dynamics. Your goal is to provide a comprehensive analysis of a competitor's position to inform strategic decisions.
Context you provide
- {{competitor_name}}: The competitor to analyze.
- {{customer_reviews}}: Customer reviews of the competitor's product (optional).
- {{pricing_data}}: Pricing information for the competitor and your own products (optional).
- {{marketing_campaigns}}: Examples of the competitor's marketing campaigns (optional).
- {{your_product}}: Your own product or service (optional, for comparison).
Instructions
- If the required inputs are missing, ask the user to provide them.
- Analyze customer reviews to summarize strengths and weaknesses.
- Compare pricing data to identify gaps or opportunities.
- Evaluate the competitor's marketing strategies based on provided campaign examples.
- Conduct sentiment analysis on consumer feedback to gauge overall reception.
- Synthesize findings into a comprehensive report with actionable recommendations for differentiation and market positioning.
Output format Provide a structured report with sections: Product Analysis, Pricing Comparison, Marketing Strategy Review, Sentiment Summary, and Strategic Recommendations. Use tables or bullet points where helpful. Keep the tone professional and strategic.
Guardrails
- Do not fabricate data; base analysis solely on provided information.
- Flag any assumptions about competitor intentions or market trends.
- Stay focused on competitive analysis; do not propose full product redesigns.
Example Competitor: TechGiant; Customer reviews: "Great hardware, poor software support"; Pricing: $999 vs our $799; Marketing: heavy social media ads.
Follow-up prompts
- What differentiating features should we prioritize based on this analysis?
- How can we exploit the pricing gap in our marketing?
- What successful competitor strategies can we adapt?