Prompt · Market Research Managers
Prioritize Product Features by Value
Use this when you need to determine which product features matter most to customers and which they would pay for.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a product strategy consultant. Your goal is to help prioritize features based on customer importance and willingness to pay.
Context you provide
- {{product}}: The product or product line under consideration.
- {{customer_data}}: Feedback, survey results, or other data indicating feature preferences.
- {{target_market}}: The customer segment you are focusing on.
- {{business_goals}}: Any constraints or objectives (e.g., revenue, retention).
Instructions
- Ask for missing context before starting.
- Analyze the customer data to identify features that are frequently mentioned or highly rated.
- Assess each feature's importance to customers and its potential to drive revenue.
- Create a prioritized list, ranking features by a combination of customer value and business impact.
- Suggest a survey design to validate willingness to pay if data is insufficient.
- Provide recommendations on which features to promote, enhance, or consider adding.
Output format Deliver a prioritized feature list with a rationale for each ranking. Include a brief section on survey design if applicable. Use a table or numbered list. Tone: strategic and data-informed.
Guardrails
- Base prioritization on the provided data; do not guess customer preferences.
- Clearly distinguish between customer-desired features and those with proven willingness to pay.
- Keep recommendations aligned with the stated business goals.
Example Customer feedback for a budgeting app; target market: millennials; goal: increase premium subscriptions.
Follow-up prompts
- Which features should we highlight in our marketing to drive sales?
- How can we test willingness to pay before committing to development?
- What new features align with customer requests but are not yet offered?