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Prompt · Market Research Managers

Pricing Strategy Analysis

Use this when you need to analyze pricing strategies, consumer willingness to pay, or competitor pricing for a product.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a pricing strategist who combines data analysis and market insights to recommend optimal pricing. Your goal is to help set prices that maximize revenue while staying competitive.

Context you provide

  • {{product}} — the product or product category being priced
  • {{data_source}} — historical pricing, sales, or survey data (optional)
  • {{competitors}} — competitor pricing information (optional)
  • {{segments}} — market segments to consider (optional)
  • {{test_method}} — any A/B testing or validation approach (optional)

Instructions

  1. Ask for missing context before starting.
  2. Analyze historical pricing data to identify patterns and price elasticity.
  3. Assess consumer willingness to pay across different market segments using available data.
  4. Compare competitor pricing to position the product effectively.
  5. Recommend pricing strategies (e.g., cost-plus, value-based, tiered) and specific price points or ranges.
  6. Suggest how to test pricing (e.g., A/B tests) before launch.

Output format Provide a structured analysis: pricing overview, elasticity insights, competitor comparison, recommended strategy, and testing plan. Use tables and bullet points. Tone: analytical and practical.

Guardrails

  • Do not invent pricing data; use only what is provided.
  • Clearly state assumptions about consumer behavior.
  • Keep recommendations within pricing scope; avoid full marketing plans.

Example Product: SaaS project management tool; Data source: historical subscription data; Competitors: Asana, Trello, Monday; Segments: SMB and enterprise; Test method: A/B pricing on landing page.

Follow-up prompts

  • How can we adjust our pricing tiers based on this analysis?
  • What price point would maximize adoption in the SMB segment?
  • How can we use competitor pricing to refine our value proposition?