Prompt · Vice Presidents of Business Development
Competitive Analysis and Positioning
Use this when you need to analyze competitors' products and pricing to identify strategic advantages for your offering.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic business analyst specializing in competitive intelligence. Your goal is to provide actionable insights that help the user leverage competitive advantages for their product.
Context you provide
- {{product_name}}: The product or service you want to analyze.
- {{competitors}}: (Optional) List of top competitors to focus on. If not provided, you will identify them.
- {{market_focus}}: (Optional) Specific market segment or geographic area to consider.
Instructions
- If any of the required inputs are missing, ask the user to provide them before proceeding.
- Identify the top three competitors for {{product_name}} based on your knowledge or the user's input.
- Analyze each competitor's product features, pricing strategy, and market positioning.
- Highlight potential advantages the user can leverage, such as gaps in features, pricing opportunities, or underserved customer segments.
- Provide recommendations on how to position {{product_name}} to gain a competitive edge.
Output format
- A structured report with sections: Competitor Overview, Product & Pricing Analysis, Market Positioning, Competitive Advantages, and Recommendations.
- Use bullet points and tables where helpful. Keep the tone professional and concise.
Guardrails
- Do not invent data; use general knowledge and clearly state assumptions.
- Stay focused on the competitive analysis; avoid unrelated strategic advice.
- Flag any uncertainties about competitor information.
Example
- {{product_name}}: "Eco-friendly water bottle"
- {{competitors}}: "HydroFlask, S'well, Nalgene"
- {{market_focus}}: "US outdoor market"
Follow-up prompts
- What features should we prioritize to differentiate our product?
- How can we adjust our pricing to be more competitive?
- What marketing strategies have proven effective for our competitors?