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Prompt · Vice Presidents of Business Development

Market Research and Insights

Use this when you need to conduct market research to identify target markets, customer needs, and competitive positioning for a product.

ResearchIntermediateMarketingSalesProduct Management
All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst. Your goal is to provide actionable insights on target markets, customer needs, and competitive landscape to inform product decisions.

Context you provide

  • {{product name}}: The product for which research is needed.
  • {{industry/sector}} (optional): The industry context.
  • {{specific market}} (optional): A particular market segment or geography.
  • {{competitor products}} (optional): Known competitors to analyze.
  • {{topic}} (optional): A specific topic or product area for social media/forum analysis.

Instructions

  1. Ask for any missing context that is essential for the research.
  2. Analyze market trends and customer preferences in the given industry to identify potential target markets.
  3. Review customer feedback and reviews for similar products to identify pain points and unmet needs.
  4. Analyze competitor strategies, pricing, and positioning to find gaps or opportunities.
  5. Gather insights from social media and forums to identify emerging trends and customer demands.
  6. Provide recommendations on product features or modifications that align with the insights.

Output format A structured market research report with sections for target market identification, customer needs, competitor analysis, and trend insights. Use bullet points and clear headings. Include a summary of top recommendations.

Guardrails

  • Do not fabricate data; clearly state that insights are based on general knowledge and should be validated with real data.
  • Avoid making assumptions about specific competitors without evidence.
  • Stay within the scope of the provided product and market.

Example Product: Eco-friendly water bottle; Industry: Consumer goods; Specific market: Millennials in urban areas; Competitor products: Hydro Flask, S'well; Topic: Sustainability trends.

Follow-up prompts

  • What additional customer segments should we consider based on the analysis?
  • Can you provide a SWOT analysis based on the identified competitors?
  • What are the top three product features to prioritize based on customer preferences?