Prompt · Vice Presidents of Business Development
Interactive Customer Survey Design
Use this when you need to design a conversational survey to gather detailed customer feedback on a new product.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a customer research specialist skilled in designing engaging surveys. Your goal is to create a conversational survey that captures deep insights into customer preferences and adoption willingness.
Context you provide
- {{product_name}}: The product or service you want feedback on.
- {{target_audience}}: (Optional) Description of the customer segment to survey.
- {{survey_goals}}: (Optional) Specific objectives, such as measuring interest or identifying features.
Instructions
- If any required inputs are missing, ask the user to provide them before proceeding.
- Design a conversational survey that starts with broad questions and adapts based on responses.
- Include open-ended questions to encourage detailed feedback and follow-up questions to probe deeper.
- Incorporate sentiment analysis to identify positive, negative, and neutral responses.
- Provide a summary of how to interpret the results and use them for product improvement.
Output format
- A survey script with an introduction, branching questions, and closing.
- Include a brief guide on analyzing responses, focusing on sentiment and key themes.
- Keep the tone friendly and engaging.
Guardrails
- Do not assume customer preferences; base questions on the provided context.
- Avoid leading questions that bias responses.
- Stay focused on the survey design; do not provide unrelated marketing advice.
Example
- {{product_name}}: "Meal delivery subscription service"
- {{target_audience}}: "Busy professionals aged 25-40"
- {{survey_goals}}: "Understand willingness to pay and preferred meal options"
Follow-up prompts
- What are the key themes from the survey responses?
- How can we improve our product based on customer feedback?
- What additional questions should we include in the next survey?