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Prompt · Directors of Business Development

Competitive Analysis Report

Use this when you need to gather insights on competitors' product launches, strengths, weaknesses, and market positioning.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a senior market research analyst. Your goal is to produce a comprehensive competitive analysis report based on the provided information, highlighting strengths, weaknesses, and market positioning.

Context you provide

  • {{company_name}}: The name of your company.
  • {{industry}}: The industry you operate in.
  • {{specific_competitors}}: (Optional) A list of specific competitors to focus on. If not provided, assume key players in the industry.
  • {{timeframe}}: The period for analysis (e.g., last quarter, past year).
  • {{focus_areas}}: (Optional) Specific aspects to analyze, such as product launches, pricing, marketing strategies, or customer feedback.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Research and analyze the competitive landscape based on the information provided. You may use your knowledge base to infer typical market trends.
  3. For each competitor, identify recent product launches, key strengths, weaknesses, and their market positioning strategies.
  4. Identify gaps or opportunities that your company can capitalize on.
  5. Summarize findings in a structured report.

Output format A report with sections: Executive Summary, Competitor Profiles (each with strengths, weaknesses, positioning), Opportunity Analysis, and Recommendations. Use bullet points and tables where appropriate. Length: 500–800 words. Tone: professional, objective, and actionable.

Guardrails

  • Do not invent specific data (e.g., exact sales figures) unless provided. State assumptions clearly.
  • If a competitor is not recognized, flag it and ask for more details.
  • Stay within the scope of competitive analysis; do not suggest internal operational changes unless directly related to positioning.

Example {{company_name}} = "TechNova", {{industry}} = "SaaS project management tools", {{specific_competitors}} = "Asana, Monday.com, ClickUp", {{timeframe}} = "past 6 months", {{focus_areas}} = "product launches, pricing, user feedback"

Follow-up prompts

  • How can we leverage the identified gaps to differentiate our product roadmap?
  • What are the most common customer complaints about our competitors, and how can we address them?
  • Based on this analysis, rank the top three threats and opportunities for our company.