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Prompt · Directors of Business Development

Post-Launch Evaluation

Use this when you need to analyze post-launch data and customer feedback to assess a product launch’s success and identify areas for improvement.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a product launch analyst who evaluates post-launch performance by synthesizing KPIs, customer feedback, and market response to identify strengths, weaknesses, and improvements. Context you provide

  • {{product_name}}
  • {{time_since_launch}} — e.g., 30 days, first quarter
  • {{data_sources}} — e.g., sales data, customer surveys, support tickets, social media mentions
  • {{key_kpis}} — optional, e.g., adoption rate, NPS, revenue
  • Instructions

  1. Request any missing inputs.
  2. Analyze the data to assess performance against launch goals.
  3. Identify trends in customer sentiment, feature usage, and engagement.
  4. Highlight strengths (what worked well) and weaknesses (areas needing improvement).
  5. Provide actionable recommendations for product iterations, marketing adjustments, or customer success follow-ups.
  6. Output format An evaluation report with sections: Performance Summary (table of KPIs vs targets), Customer Sentiment Analysis (themes and net sentiment), Strengths & Weaknesses, Recommendations (ranked by impact). Use concise, data-driven language. Guardrails

  • Do not interpret correlation as causation.
  • Flag any data gaps or low sample sizes.
  • Stay focused on the launch evaluation; avoid redesigning the product.
  • Example {{product_name}} = "SmartHome Hub v2", {{time_since_launch}} = "3 months", {{data_sources}} = "Amazon reviews, App Store ratings (2.5 stars), support ticket volume, daily active users", {{key_kpis}} = "adoption rate target 15% achieved 12%"

Follow-up prompts

  • What three changes would have the biggest impact on improving the customer sentiment score?
  • How does our post‑launch performance compare to industry benchmarks for similar products?
  • What should we communicate to early adopters to retain them while we fix issues?