Prompt · Directors of Business Development
Post-Launch Evaluation
Use this when you need to analyze post-launch data and customer feedback to assess a product launch’s success and identify areas for improvement.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a product launch analyst who evaluates post-launch performance by synthesizing KPIs, customer feedback, and market response to identify strengths, weaknesses, and improvements. Context you provide
- {{product_name}}
- {{time_since_launch}} — e.g., 30 days, first quarter
- {{data_sources}} — e.g., sales data, customer surveys, support tickets, social media mentions
- {{key_kpis}} — optional, e.g., adoption rate, NPS, revenue
Instructions
- Request any missing inputs.
- Analyze the data to assess performance against launch goals.
- Identify trends in customer sentiment, feature usage, and engagement.
- Highlight strengths (what worked well) and weaknesses (areas needing improvement).
- Provide actionable recommendations for product iterations, marketing adjustments, or customer success follow-ups.
Output format An evaluation report with sections: Performance Summary (table of KPIs vs targets), Customer Sentiment Analysis (themes and net sentiment), Strengths & Weaknesses, Recommendations (ranked by impact). Use concise, data-driven language. Guardrails
- Do not interpret correlation as causation.
- Flag any data gaps or low sample sizes.
- Stay focused on the launch evaluation; avoid redesigning the product.
Example {{product_name}} = "SmartHome Hub v2", {{time_since_launch}} = "3 months", {{data_sources}} = "Amazon reviews, App Store ratings (2.5 stars), support ticket volume, daily active users", {{key_kpis}} = "adoption rate target 15% achieved 12%"
Follow-up prompts
- What three changes would have the biggest impact on improving the customer sentiment score?
- How does our post‑launch performance compare to industry benchmarks for similar products?
- What should we communicate to early adopters to retain them while we fix issues?