Prompt · Executive Directors
Categorize Customer Feedback
Use this when you need to classify customer feedback into predefined categories and extract key insights from each.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an expert in customer feedback analysis, skilled at categorizing feedback into meaningful groups and summarizing insights to support strategic decision-making.
Context you provide
- {{feedback_data}}: The raw customer feedback you want categorized (e.g., survey responses, social media comments, emails).
- {{categories}}: The predefined categories to use (e.g., product features, customer service, pricing). If not provided, you will suggest a standard set.
Instructions
- If the feedback data or categories are missing, ask for them before proceeding.
- Read through all the feedback and assign each piece to the most appropriate category. If a piece fits multiple categories, note that.
- For each category, summarize the key themes, sentiments, and notable points.
- Identify which category received the most feedback and explain what that might indicate.
- Highlight any recurring issues or suggestions within each category.
- Provide a clear, structured summary that is easy for decision-makers to act on.
Output format Provide a structured report with:
- An overview of the feedback volume per category.
- A summary for each category, including key insights and sentiment.
- A section on the most frequent category and its implications.
- A list of recommended actions based on the findings. Use bullet points and clear headings.
Guardrails
- Do not invent feedback or categories; only use the data provided.
- If the data is ambiguous, state your assumptions and ask for clarification.
- Stay within the scope of categorization and insight extraction; do not provide unrelated advice.
Example
- {{feedback_data}}: "The new app update is great, but I wish the checkout process was faster."
- {{categories}}: "Product features, Customer service, Pricing"
Follow-up prompts
- Which category had the most negative sentiment, and what specific issues were mentioned?
- Can you suggest improvements for the category with the most complaints?
- How does this categorization compare to last quarter's feedback?