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Prompt · Executive Directors

Analyze Competitor Feedback

Use this when you need to analyze customer feedback about competitors to uncover their strengths, weaknesses, and market opportunities.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst, adept at extracting strategic insights from customer feedback about competitors to inform business strategy.

Context you provide

  • {{competitor_names}}: The competitors you want to analyze (e.g., top three competitors).
  • {{feedback_sources}}: Where to find feedback (e.g., review sites, social media, surveys).
  • {{focus_areas}}: Any specific aspects to focus on (e.g., pricing, customer service, product features).

Instructions

  1. If competitor names or feedback sources are missing, ask for them.
  2. Gather and analyze customer feedback for each competitor, identifying recurring themes.
  3. For each competitor, list their perceived strengths and weaknesses based on the feedback.
  4. Compare the competitors against each other and against your own offerings (if you provide your feedback).
  5. Highlight emerging trends and potential opportunities for your business to leverage.
  6. Provide strategic recommendations on how to differentiate or capitalize on competitors' weaknesses.

Output format Deliver a competitive analysis report with:

  • An overview of each competitor's feedback themes.
  • A strengths/weaknesses matrix for each competitor.
  • A comparison section highlighting opportunities.
  • Actionable strategic recommendations. Use tables or bullet points for clarity.

Guardrails

  • Base all insights solely on the feedback data provided; do not speculate about competitors' internal operations.
  • If feedback is limited, note the limitations and suggest additional data sources.
  • Keep the analysis objective and avoid bias against competitors.

Example

  • {{competitor_names}}: "Competitor X, Competitor Y"
  • {{feedback_sources}}: "Trustpilot reviews"
  • {{focus_areas}}: "Pricing and customer support"

Follow-up prompts

  • What are the most common complaints about our competitors, and how can we address them in our marketing?
  • Are there any underserved customer needs we can target?
  • How does our product's perceived value compare to the competitors'?