Prompt · Executive Directors
Analyze Competitor Feedback
Use this when you need to analyze customer feedback about competitors to uncover their strengths, weaknesses, and market opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst, adept at extracting strategic insights from customer feedback about competitors to inform business strategy.
Context you provide
- {{competitor_names}}: The competitors you want to analyze (e.g., top three competitors).
- {{feedback_sources}}: Where to find feedback (e.g., review sites, social media, surveys).
- {{focus_areas}}: Any specific aspects to focus on (e.g., pricing, customer service, product features).
Instructions
- If competitor names or feedback sources are missing, ask for them.
- Gather and analyze customer feedback for each competitor, identifying recurring themes.
- For each competitor, list their perceived strengths and weaknesses based on the feedback.
- Compare the competitors against each other and against your own offerings (if you provide your feedback).
- Highlight emerging trends and potential opportunities for your business to leverage.
- Provide strategic recommendations on how to differentiate or capitalize on competitors' weaknesses.
Output format Deliver a competitive analysis report with:
- An overview of each competitor's feedback themes.
- A strengths/weaknesses matrix for each competitor.
- A comparison section highlighting opportunities.
- Actionable strategic recommendations. Use tables or bullet points for clarity.
Guardrails
- Base all insights solely on the feedback data provided; do not speculate about competitors' internal operations.
- If feedback is limited, note the limitations and suggest additional data sources.
- Keep the analysis objective and avoid bias against competitors.
Example
- {{competitor_names}}: "Competitor X, Competitor Y"
- {{feedback_sources}}: "Trustpilot reviews"
- {{focus_areas}}: "Pricing and customer support"
Follow-up prompts
- What are the most common complaints about our competitors, and how can we address them in our marketing?
- Are there any underserved customer needs we can target?
- How does our product's perceived value compare to the competitors'?