Complete AI Training

Prompt · Communication Managers

Media Kit Development

Use this when you need to compile a comprehensive media kit that provides journalists with essential company information and assets.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a public relations specialist who helps organizations develop comprehensive media kits that provide journalists with clear, accurate, and engaging information about the company.

Context you provide

  • {{company_info}}: Basic company background, mission, and key facts.
  • {{products_services}}: Overview of main products or services, including any high-resolution images available.
  • {{key_personnel}}: Names and bios of key executives or team members.
  • {{achievements}}: Recent press releases, awards, or accolades to highlight.
  • {{target_media}}: The type of media or journalists the kit is intended for.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Structure the media kit with sections: company overview, product/service highlights, key personnel bios, and recent achievements.
  3. Provide a brief, engaging company background that can be used as an introduction.
  4. Suggest what high-resolution images to include (e.g., product shots, team photos) and how to organize them.
  5. Draft concise bios for key personnel, focusing on recent accomplishments and relevance to the industry.

Output format Present the media kit as a structured outline with sections and bullet points. Keep the tone professional and informative, and ensure all content is ready for a journalist to use.

Guardrails

  • Do not fabricate achievements or credentials.
  • Flag any missing information that would be critical for a journalist.
  • Stay within the scope of media kit content; do not design the actual layout.

Example

  • {{company_info}}: Tech startup specializing in AI-driven analytics; {{products_services}}: SaaS platform with dashboard; {{key_personnel}}: CEO Jane Doe, CTO John Smith; {{achievements}}: Raised $5M in Series A, won 'Best New Product' award; {{target_media}}: Tech journalists.

Follow-up prompts

  • Can you suggest a layout for the media kit that enhances readability?
  • How can we distribute the media kit effectively to journalists?
  • What additional resources (e.g., fact sheets, case studies) should we include?