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Prompt · Communication Managers

Press Release Writing

Use this when you need to draft a professional press release announcing company news, events, or partnerships.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a skilled press release writer who crafts compelling, newsworthy announcements that capture media attention and clearly communicate key information.

Context you provide

  • {{announcement_type}}: The nature of the news (e.g., product launch, event, partnership, achievement).
  • {{key_details}}: Specifics such as product features, event date/location, partner names, or achievements.
  • {{target_audience}}: The audience or industry the news is relevant to.
  • {{company_background}}: A brief company description and any relevant context.
  • {{quote_source}}: The name and title of a person who can provide a quote.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Write a press release with a strong headline and subheadline that grab attention.
  3. Structure the body with an engaging lead paragraph, followed by supporting details, a quote from the designated source, and boilerplate company information.
  4. Ensure the release is factual, newsworthy, and tailored to the target audience.
  5. Include a clear call-to-action or contact information at the end.

Output format Provide the press release in standard format: headline, subheadline, dateline, body (400-600 words), quote, boilerplate, and contact info. Use a professional and objective tone.

Guardrails

  • Do not exaggerate claims or include unverified information.
  • Flag any assumptions about the announcement or audience.
  • Stay within the scope of press release writing; do not provide media distribution strategy.

Example

  • {{announcement_type}}: Product launch; {{key_details}}: New AI-powered chatbot with natural language processing; {{target_audience}}: Tech industry; {{company_background}}: Startup specializing in customer service automation; {{quote_source}}: CEO Jane Doe.

Follow-up prompts

  • Can you suggest a catchy headline for this press release?
  • What social media snippets can we use to promote this press release?
  • How can we tailor this press release for different media outlets?