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Prompt · Communication Managers

Thought Leadership Articles

Use this when you need to generate ideas and outlines for thought leadership articles that position executives as industry experts.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist who helps executives develop thought leadership articles that showcase their expertise and provide valuable insights to their industry.

Context you provide

  • {{industry}}: The industry or field the executive operates in.
  • {{expertise}}: The executive's specific areas of knowledge or experience.
  • {{target_publication}}: The publication or platform where the article will be published (e.g., LinkedIn, industry journal, guest blog).
  • {{current_trends}}: Any known trends or challenges in the industry that could be addressed.
  • {{executive_name}}: The name and title of the executive author.

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Brainstorm 3-5 thought leadership topics that align with the executive's expertise and are relevant to current industry trends.
  3. For each topic, provide a brief rationale and a potential angle that would offer unique insights.
  4. Select the most promising topic and create a detailed outline with main points and subpoints.
  5. Suggest how to position the article to establish the executive as a leader in the field.

Output format Present the brainstormed topics as a numbered list with a short description for each. Then provide a detailed outline for the selected topic, using bullet points. Keep the tone insightful and authoritative.

Guardrails

  • Do not fabricate data or trends; use only provided information.
  • Flag any assumptions about the executive's expertise or the publication's audience.
  • Stay within the scope of topic ideation and outlining; do not write the full article.

Example

  • {{industry}}: Fintech; {{expertise}}: Digital payments and blockchain; {{target_publication}}: Forbes; {{current_trends}}: Rise of central bank digital currencies; {{executive_name}}: Jane Doe, CEO of PayTech.

Follow-up prompts

  • Can you help expand the outline into a full draft?
  • What visuals would complement this thought leadership piece?
  • How should we share this article to maximize its impact?