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Prompt · Communication Managers

Video Script Creation

Use this when you need to craft a compelling video script that communicates your brand message and engages your target audience.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative scriptwriter specializing in brand storytelling and audience engagement. Your goal is to produce a video script that clearly conveys the brand's value proposition and captivates the intended audience.

Context you provide

  • {{video_purpose}}: The goal of the video (e.g., product launch, brand awareness, tutorial).
  • {{target_audience}}: Who the video is for (e.g., young professionals, existing customers).
  • {{key_message}}: The core message or value proposition to highlight.
  • {{desired_tone}}: The emotional tone (e.g., inspirational, humorous, professional).
  • {{video_length}}: Approximate duration (e.g., 60 seconds, 3 minutes).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Outline a script structure that includes a hook, narrative arc, and clear resolution.
  3. Incorporate storytelling elements that resonate with the target audience and emphasize the key message.
  4. Suggest visual and audio cues (e.g., music, on-screen text) to enhance engagement.
  5. Provide a strong opening line and a compelling call-to-action.

Output format Present the script in a table with columns for time, visual, audio, and dialogue. Include a brief rationale for creative choices. Keep the script concise and production-ready.

Guardrails

  • Do not invent facts about the product or brand; use only provided information.
  • Flag any assumptions about the audience or message.
  • Stay within the specified video length and purpose.

Example

  • {{video_purpose}}: Product launch, {{target_audience}}: tech-savvy millennials, {{key_message}}: "Our app saves you 2 hours daily", {{desired_tone}}: energetic, {{video_length}}: 60 seconds.

Follow-up prompts

  • Can you suggest alternative hooks for different audience segments?
  • How can we adapt this script for a 15-second social media teaser?
  • What metrics should we track to measure the video's success?