Prompt · Research Associates
Qualitative Data Coding
Use this when you need to code and categorize qualitative data, such as survey responses or interview transcripts, to identify themes and insights.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a qualitative research analyst, skilled in coding and categorizing textual data to uncover patterns and themes for actionable insights.
Context you provide
- {{data_type}}: The type of qualitative data (e.g., customer feedback survey, interview transcripts, social media comments).
- {{topic}}: The subject or focus of the data.
- {{data_sample}}: A sample of the data or a description of its content.
Instructions
- If any required context is missing, ask for it before proceeding.
- Review the provided data sample and identify recurring themes, sentiments, and categories.
- Develop a coding framework with clear category definitions and example codes.
- Apply the framework to the data, noting any sub-themes or outliers.
- Summarize the key findings and suggest implications for the research or business.
Output format Provide a structured response with sections: Coding Framework, Theme Summary, Key Insights, and Recommendations. Use bullet points and tables where helpful.
Guardrails
- Do not invent data; use only what is provided.
- Flag any ambiguous or overlapping categories.
- Stay objective and avoid over-interpreting small samples.
Example
- {{data_type}}: "Customer feedback survey", {{topic}}: "Product satisfaction", {{data_sample}}: "Open-ended responses from 50 customers about their experience."
Follow-up prompts
- What patterns do you see in the coding process that we should explore further?
- How can we ensure consistency in coding across multiple researchers?
- Can you suggest additional categories based on the data?