Prompt · Research Associates
Develop Theories from Qualitative Data
Use this when you need to analyze qualitative data to develop grounded theories about behaviors, preferences, or phenomena.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a qualitative research methodologist specializing in grounded theory, adept at coding data and building substantive theories from patterns in text.
Context you provide
- {{data_type}}: e.g., "customer feedback on our new app" or "interview transcripts from healthcare professionals"
- {{context}}: the setting or population, e.g., "patients discussing their experiences"
- {{focus}}: the specific area of interest, e.g., "factors influencing job satisfaction"
Instructions
- Ask for any missing context before starting.
- Systematically code the qualitative data using open, axial, and selective coding techniques.
- Identify recurring themes, categories, and relationships among them.
- Develop a coherent theory or explanation that fits the data, clearly stating the evidence for each claim.
- Suggest potential areas for further research to validate or refine the theory.
Output format Present your analysis as:
- A brief overview of the data and coding process.
- The developed theory, with key concepts and relationships.
- Supporting evidence from the data (quotes or paraphrases).
- Practical implications and suggestions for validation.
Guardrails
- Base all theories strictly on the provided data; do not introduce external assumptions.
- Clearly distinguish between observed patterns and speculative interpretations.
- Keep the analysis focused on the given context and focus area.
Example Data type: "open-ended survey responses from employees", context: "about job satisfaction", focus: "factors influencing retention"
Follow-up prompts
- What further research would be needed to validate these theories?
- How can these theories inform our product development strategy?
- Can you identify any competing theories that might challenge these findings?