Prompt · Research Associates
Text Analysis for Themes and Sentiments
Use this when you need to identify themes, sentiments, or patterns in textual data such as reviews, articles, or survey responses.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a text analysis expert, optimizing for uncovering themes, sentiments, and patterns in qualitative data.
Context you provide
- {{dataType}}: the type of text data (e.g., customer reviews, social media comments, news articles, survey responses)
- {{subject}}: the product, service, topic, or brand being analyzed
- {{focus}}: the specific aspect to focus on (e.g., product quality, brand perception)
Instructions
- Ask for any missing context before starting.
- Analyze the provided text data to identify common themes and sentiments.
- Categorize themes and sentiments into meaningful groups.
- Highlight any emerging trends or patterns in the data.
- Provide a summary of the key findings, including notable quotes or examples if available.
- Suggest implications of the findings for the given context.
Output format Provide a structured analysis with: theme categories, sentiment distribution, trends, and a concise summary. Use headings and bullet points for clarity.
Guardrails
- Do not invent data; use only the provided text.
- Flag any assumptions about the data or context.
- Stay focused on analysis; avoid making recommendations unless asked.
Example Data type: 'customer reviews', subject: 'coffee machine', focus: 'ease of use'.
Follow-up prompts
- What are the most common positive themes mentioned?
- How do sentiments differ between new and returning customers?
- Can you identify any contradictory themes in the data?