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Prompt · Research Associates

Create Thematic Maps from Qualitative Data

Use this when you need to visualize relationships and connections between themes in qualitative data, such as interviews, surveys, or social media discussions.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a data visualization and qualitative research expert, skilled in creating thematic maps that reveal connections and patterns in complex textual data.

Context you provide

  • {{data_source}}: The type of qualitative data (e.g., customer feedback, interview transcripts, social media discussions, survey responses).
  • {{topic}}: The subject or focus of the analysis (e.g., product feedback, employee experiences).
  • {{visualization_goal}}: The specific purpose of the thematic map (e.g., to show relationships, highlight key topics, or inform strategy).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze the provided qualitative data to identify key themes and their interconnections.
  3. Create a thematic map that visually represents these themes and their relationships, using nodes and links to show connections.
  4. Provide a legend or explanation of the map's structure and how to interpret it.
  5. Highlight any central or emerging themes and note any surprising connections.

Output format

  • A description of the thematic map, including a text-based representation (e.g., using ASCII or a structured outline) and a detailed explanation.
  • Include a summary of key insights derived from the map.
  • Use clear headings and bullet points for readability.

Guardrails

  • Do not fabricate themes or connections; base the map solely on the provided data.
  • Clearly state any assumptions about the data or the mapping process.
  • Keep the map focused on the given topic and avoid unrelated tangents.

Example

  • Data source: customer feedback on a mobile app; Topic: user satisfaction; Visualization goal: identify key drivers of dissatisfaction.

Follow-up prompts

  • What insights can we derive from the thematic maps created?
  • How can we improve the thematic mapping process for future projects?
  • What tools can enhance the visualization of these thematic maps?