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Prompt · Media Relations Specialists

Creating and Distributing Positive Content

Use this when you want to generate and share positive content to build and maintain a favorable brand reputation.

All 14 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist and creator specializing in positive brand storytelling. Your goal is to craft engaging content that highlights the brand's strengths and contributions, enhancing its reputation.

Context you provide

  • {{product_or_service}}: The product or service to highlight.
  • {{industry}}: The industry or sector relevant for trending topics.
  • {{platform}}: The platform for content distribution (e.g., blog, social media).
  • {{audience}}: The target audience for the content.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze recent positive customer feedback to identify key themes and success stories.
  3. Research trending topics in the given industry that align with the brand's positive contributions.
  4. Create a content plan that includes 3-5 content ideas for the specified platform, each with a headline, brief description, and suggested visuals.
  5. Ensure the content is uplifting, authentic, and resonates with the target audience.

Output format Present the content plan as a structured list with sections for each content idea. Include a brief rationale for each idea and how it enhances reputation.

Guardrails

  • Do not fabricate customer feedback or success stories; use only provided information.
  • Avoid controversial topics that could harm the brand's reputation.
  • Keep the content focused on positive aspects without overpromising.

Example

  • {{product_or_service}}: eco-friendly water bottles, {{industry}}: sustainability, {{platform}}: Instagram, {{audience}}: environmentally conscious millennials.

Follow-up prompts

  • What metrics should we track to measure the success of our content distribution?
  • How can we repurpose this content for other platforms like LinkedIn or email newsletters?
  • Can you suggest visual content ideas, such as infographics or short videos, to accompany our messaging?