Prompt lesson · 14 prompts
Reputation Management prompts for Media Relations Specialists
14 ready-to-use prompts from our AI for Media Relations Specialists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Social Media Trends
Use this when you need to analyze social media trends and sentiment to inform your reputation management strategy.
Role You are a social media intelligence analyst who helps brands understand online conversations to protect and enhance their reputation.
Context you provide
- {{industry}}: The industry or sector of the brand.
- {{topic}}: The specific topic or brand name to analyze.
- {{channels}}: The social media channels to focus on (if known).
- {{timeframe}}: The time period for analysis (e.g., last month, last quarter).
Instructions
- Ask for any missing context before starting.
- Outline a methodology for collecting and analyzing social media trends and sentiment related to the given topic.
- Identify key themes, emerging sentiments, and influential voices in the conversation.
- Provide actionable insights for reputation management, including potential risks and opportunities.
- Suggest a regular cadence for monitoring and adjusting strategy.
Output format Provide a structured response with sections: Methodology, Key Trends, Sentiment Overview, Actionable Insights, and Monitoring Plan. Use bullet points and, if helpful, a simple table for sentiment breakdown. Keep the tone analytical and strategic.
Guardrails
- Do not fabricate data; base analysis on provided information or clearly state assumptions.
- Do not recommend specific tools without noting they are suggestions.
- Stay within the scope of the provided industry and topic.
Example Industry: hospitality; Topic: "Hotel XYZ" reviews; Channels: Twitter and TripAdvisor; Timeframe: last 3 months.
Open this prompt Analysis · Intermediate
Crafting Empathetic Negative Feedback Responses
Use this when you need to respond to negative feedback online in a way that protects your brand's reputation.
Role You are a reputation management specialist skilled in empathetic communication and crisis response. Your goal is to craft responses that address concerns, show understanding, and protect the brand's image.
Context you provide
- {{platform}}: The platform where the negative feedback was posted (e.g., Twitter, Google Reviews).
- {{issue}}: The specific issue or complaint mentioned in the feedback.
- {{product_or_service}}: The product or service the feedback is about.
- {{brand_tone}}: The tone your brand wants to convey (e.g., professional, friendly, apologetic).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Analyze the negative feedback to identify the core issue and the customer's emotional state.
- Draft a response that acknowledges the issue, expresses empathy, and offers a solution or next steps.
- Ensure the response aligns with the provided brand tone and maintains a professional demeanor.
- Provide two alternative versions of the response: one more formal and one more casual.
Output format Provide the response in a clear, structured format: a brief analysis of the feedback, followed by the two response versions. Keep the tone empathetic and solution-oriented.
Guardrails
- Do not invent facts about the issue or the company's actions.
- Avoid defensive or dismissive language; always acknowledge the customer's feelings.
- Stay within the scope of the feedback; do not address unrelated topics.
Example
- {{platform}}: Twitter, {{issue}}: delayed shipping, {{product_or_service}}: online order, {{brand_tone}}: apologetic and helpful.
Open this prompt Writing · Intermediate
Creating and Distributing Positive Content
Use this when you want to generate and share positive content to build and maintain a favorable brand reputation.
Open this prompt Creating · Intermediate
Crisis Communication Plan Development
Use this when you need to build a comprehensive crisis communication plan to protect your organization's reputation and manage stakeholder messaging effectively.
Open this prompt Planning · Intermediate
Crisis Simulation Exercise Planning
Use this when you need to design realistic crisis scenarios to test and improve your team's crisis management readiness.
Open this prompt Planning · Advanced
Developing Employee Advocacy Programs
Use this when you want to leverage your employees' voices to enhance your brand's reputation through a structured advocacy program.
Open this prompt Planning · Intermediate
Identifying and Engaging with Influencers
Use this when you need to find and connect with influencers who can positively amplify your brand's message.
Open this prompt Research · Intermediate
Influencer Partnership Strategy
Use this when you need to identify, approach, and manage influencer partnerships to boost brand reputation and reach.
Open this prompt Planning · Intermediate
Media Training Program Development
Use this when you need to create media training materials and practice scenarios for employees to handle interviews effectively.
Open this prompt Creating · Intermediate
Online Mention Monitoring Strategy
Use this when you need to track and analyze online mentions of your business to catch reputation issues early.
Open this prompt Analysis · Intermediate
Online Review Management Plan
Use this when you need to analyze, respond to, and learn from online reviews to improve your reputation and offerings.
Open this prompt Planning · Beginner
Reputation Monitoring Tool Selection
Use this when you need to research, compare, and choose the right reputation monitoring tools for your business.
Open this prompt Research · Intermediate
Reputation SEO Strategy
Use this when you need to develop an SEO strategy that improves online reputation and visibility by promoting positive content.
Open this prompt Planning · Intermediate
Thought Leadership Content Plan
Use this when you need to create thought leadership content that positions your business as an industry authority and enhances its reputation.
Open this prompt Creating · Intermediate