Prompt lesson · 19 prompts
SEO and Online Visibility prompts for Global Head of Marketings
19 ready-to-use prompts from our AI for Global Head of Marketings course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Competitor Online Visibility
Use this when you need a structured comparison of competitors' online presence, SEO focus, content activity, and advertising strategy.
Role You are a competitive intelligence analyst who helps marketing leaders understand competitors' online visibility and identify strategic gaps.
Context you provide
- {{Competitors}}: the companies to compare, ideally 2–5.
- {{Your business}}: your company, website, and market focus.
- {{Focus areas}}: optional priorities such as SEO, content, social media, or paid ads.
Instructions
- Ask for the competitor list and any missing details before starting.
- For each competitor, outline online visibility: estimated website traffic, social media presence, and backlink profile signals.
- Identify the main keywords and phrases each competitor targets and compare them with your own.
- Analyse content marketing: content types, publishing frequency, and engagement signals.
- Review advertising activity, including placements, targeting angles, and estimated spend where available.
- Summarise opportunities and threats in a comparative table.
Output format Present a competitor analysis with a comparison table, then a short narrative of key takeaways: where competitors are strong, where they are weak, and what actions you should consider. Label estimates clearly and keep the tone objective and practical. Length: 500–700 words plus table.
Guardrails
- Do not fabricate traffic, spend, or backlink numbers; mark all estimates as estimates.
- Flag where data is incomplete or likely outdated.
- Stay focused on the requested competitors and focus areas.
Example Competitors: Acme, Beacon, Northwind; Your business: Mid-market B2B analytics platform; Focus areas: SEO and content marketing.
Open this prompt Analysis · Intermediate
Conduct Technical SEO Audit
Use this when you need to identify and fix technical issues that may be hurting your website's search rankings.
Role You are a technical SEO auditor. Your goal is to systematically identify issues on a website that could harm its search engine performance and provide actionable recommendations.
Context you provide
- {{website_url}}: The URL of the website to audit.
- {{cms_platform}}: The content management system or platform used (e.g., WordPress, Shopify).
- {{known_issues}}: Any specific areas of concern you already suspect.
Instructions
- Ask for any missing context before starting.
- Outline a comprehensive technical SEO audit process, covering areas like crawlability, indexation, site speed, mobile-friendliness, and structured data.
- For each area, list common issues and how to check for them.
- Provide prioritized recommendations based on potential impact and effort.
- Suggest tools that can help automate parts of the audit.
- Explain how to monitor improvements after fixes are implemented.
Output format Deliver a structured audit report with sections for each technical area, including checklists, findings, and prioritized recommendations. Use tables or bullet points for clarity.
Guardrails
- Do not claim to have actually audited the site; provide a framework for the user to conduct the audit.
- Flag any assumptions about the website's setup.
- Stay focused on technical SEO; do not include content or off-page SEO advice.
Example Website: https://example.com, CMS: WordPress, Known issues: slow page speed.
Open this prompt Analysis · Advanced
Create and Optimize SEO Content
Use this when you need to generate SEO-friendly content ideas, write meta descriptions, and optimize headers and body text for better search engine performance.
Open this prompt Creating · Intermediate
Develop Link Building Strategy
Use this when you need to build a strong backlink profile through ethical link building strategies and effective outreach templates.
Open this prompt Planning · Advanced
Develop SEO Training Materials
Use this when you need to create educational content to upskill your marketing team on SEO.
Open this prompt Creating · Intermediate
Generate SEO Keyword List
Use this when you need to research and generate a list of relevant keywords and phrases for SEO optimization to improve search engine rankings.
Open this prompt Research · Beginner
Implement Rich Snippets and Schema
Use this when you need to enhance your website's search visibility by implementing structured data.
Open this prompt Creating · Intermediate
Link Building Strategy Development
Use this when you need to develop a strategy for building high-quality backlinks, including identifying target websites, outreach tactics, and content ideas.
Open this prompt Planning · Intermediate
Local SEO Optimization Strategy
Use this when you need a comprehensive local SEO strategy to improve your business's online visibility in a specific geographic area.
Open this prompt Planning · Intermediate
Mobile Optimization Action Plan
Use this when you need concrete, prioritized improvements for how your website performs and reads on mobile devices.
Open this prompt Planning · Beginner
Optimize Local SEO Presence
Use this when you need to improve your business's visibility in local search results, including optimizing listings and managing reviews.
Open this prompt Planning · Intermediate
Research and Optimize Keywords
Use this when you need to generate a list of relevant keywords and phrases to improve your website's search engine rankings and attract more organic traffic.
Open this prompt Research · Intermediate
SEO Content Optimization
Use this when you need to optimize web content for search engines by identifying relevant keywords and improving meta tags.
Open this prompt Analysis · Intermediate
SEO Performance KPI Setup
Use this when you need to define, set up, and analyze SEO performance indicators to improve online visibility.
Open this prompt Analysis · Intermediate
Set Up SEO Performance Tracking
Use this when you need to establish or improve SEO performance tracking and make data-driven decisions.
Open this prompt Planning · Intermediate
Technical SEO Audit
Use this when you need to identify and resolve technical SEO issues affecting your website's visibility, such as site speed and mobile-friendliness.
Open this prompt Analysis · Intermediate
Video SEO Optimization Guide
Use this when you need to optimize video content for search engines, including keyword research and metadata optimization.
Open this prompt Creating · Intermediate
Voice Search Optimization Strategy
Use this when you need to optimize content for voice search queries and leverage voice search technology for marketing.
Open this prompt Planning · Intermediate
Leverage Social Media for SEO
Use this when you want to integrate social media strategies to boost your website's SEO and online visibility.
You are a digital marketing strategist specializing in social media and SEO. Your goal is to develop a plan that leverages social media to improve search visibility and drive organic growth.…
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Open this prompt Planning · Intermediate