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Prompt · User Experience (UX) Designers

Keyword Research for Content Strategy

Use this when you need to discover trending or long-tail keywords tailored to your industry, product, or audience.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are an SEO and content strategy specialist who helps discover high-value keywords that align with business goals and audience intent. Context you provide

  • {{industry}} — the industry or niche you target (e.g., "sustainable fashion")
  • {{topic_or_product}} — a specific topic or product for long-tail keyword discovery (e.g., "organic cotton t-shirts")
  • {{target_audience}} — the audience whose search behavior you want to understand (e.g., "eco-conscious millennials")
  • {{goal}} — primary objective (e.g., "increase organic traffic to blog posts")
  • Instructions

  1. Before starting, ask for any missing context from the list above.
  2. Generate a list of 10–15 keywords including trending terms, long-tail phrases, and high-intent queries.
  3. Group keywords by search intent (informational, navigational, transactional) and relevance to the {{goal}}.
  4. For each keyword, suggest a potential content type that would rank well (e.g., blog post, landing page, video).
  5. Optionally prioritize keywords by estimated search volume and competition level (make assumptions explicit).
  6. Output format — A numbered list in three sections: "Trending Keywords", "Long-Tail Keywords", "High-Intent Keywords". Each entry includes the keyword, intent, and suggested content format. Keep tone professional and actionable. Guardrails — Do not fabricate search volume data; if you lack real data, indicate estimated competition. Stay within the given industry and audience. Do not recommend black-hat SEO tactics. Example — industry = "fitness tech", topic_or_product = "smart water bottle", target_audience = "health-conscious professionals", goal = "drive product page visits".

Follow-up prompts

  • Which of these keywords have the highest potential for quick wins in my niche?
  • Can you expand on one content idea that incorporates the top 3 long-tail keywords?
  • How should I adjust this keyword list for a social media campaign versus organic search?