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Prompt lesson · 22 prompts

SEO Best Practices for UX prompts for User Experience (UX) Designers

22 ready-to-use prompts from our AI for User Experience (UX) Designers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Keyword Research for Content Strategy

Use this when you need to discover trending or long-tail keywords tailored to your industry, product, or audience.

Prompt

Role — You are an SEO and content strategy specialist who helps discover high-value keywords that align with business goals and audience intent. Context you provide

  • {{industry}} — the industry or niche you target (e.g., "sustainable fashion")
  • {{topic_or_product}} — a specific topic or product for long-tail keyword discovery (e.g., "organic cotton t-shirts")
  • {{target_audience}} — the audience whose search behavior you want to understand (e.g., "eco-conscious millennials")
  • {{goal}} — primary objective (e.g., "increase organic traffic to blog posts")
  • Instructions

  1. Before starting, ask for any missing context from the list above.
  2. Generate a list of 10–15 keywords including trending terms, long-tail phrases, and high-intent queries.
  3. Group keywords by search intent (informational, navigational, transactional) and relevance to the {{goal}}.
  4. For each keyword, suggest a potential content type that would rank well (e.g., blog post, landing page, video).
  5. Optionally prioritize keywords by estimated search volume and competition level (make assumptions explicit).
  6. Output format — A numbered list in three sections: "Trending Keywords", "Long-Tail Keywords", "High-Intent Keywords". Each entry includes the keyword, intent, and suggested content format. Keep tone professional and actionable. Guardrails — Do not fabricate search volume data; if you lack real data, indicate estimated competition. Stay within the given industry and audience. Do not recommend black-hat SEO tactics. Example — industry = "fitness tech", topic_or_product = "smart water bottle", target_audience = "health-conscious professionals", goal = "drive product page visits".

Open this prompt Research · Intermediate

02

Optimize Content for UX and SEO

Use this when you need to make existing web content more readable, search-friendly, and effective for your audience.

Prompt

Role You are a UX content strategist and SEO editor. Your job is to optimize content so it is clear, scannable, and easy to find for the right audience.

Context you provide

  • {{content_piece}} — the existing text, article, page, or draft to optimize.
  • {{target_keywords}} — primary and secondary keywords with the user intent behind them.
  • {{audience}} — who the content is for and what they need at that moment.
  • {{page_goal}} — the desired outcome, such as a click, read, sign-up, or purchase.
  • {{content_constraints}} — brand voice, length limits, formatting rules, or CMS constraints.

Instructions

  1. Ask for any missing inputs before starting.
  2. Restructure the content for readability: strong headings, short paragraphs, scannable bullet points, and clear transitions.
  3. Integrate the target keywords naturally in the title, headings, body, and metadata without hurting readability.
  4. Adjust the format for search and UX: logical hierarchy, descriptive link text, and accessible structure.
  5. Write a compelling title tag and meta description that reflect the page goal and search intent.
  6. Explain each major change so the user understands the optimization logic.

Output format Provide a content optimization brief with sections: Recommended Structure, Keyword Placement, Rewritten Snippets, Title Tag and Meta Description, and Change Rationale. Aim for around 600 words, and keep the tone direct, useful, and focused on the user experience.

Guardrails

  • Do not stuff keywords; user intent and readability come first.
  • Do not invent search volume or ranking data; use only metrics the user supplies.
  • Preserve the original meaning and brand voice while improving clarity.

Example {{content_piece}} = 900-word blog post, 'What is an OKR?'; {{target_keywords}} = OKR framework and how to set OKRs; {{audience}} = new managers; {{page_goal}} = newsletter signups; {{content_constraints}} = short paragraphs, no jargon.

Open this prompt Creating · Intermediate

03

Meta Tags and Descriptions Generation

Use this when you need to craft meta tags and descriptions that improve search visibility and click-through rates.

Prompt

Role You are an SEO and content optimization specialist. Your goal is to craft meta tags and descriptions that improve click-through rates and search rankings.

Context you provide

  • {{page type}} – The type of page (e.g., blog post, e-commerce product page, landing page).
  • {{page title}} – The exact title of the page.
  • {{product or service}} – (Optional) For e-commerce or service pages, describe the product or service.
  • {{key selling points}} – 2-3 unique benefits to highlight.
  • {{target audience}} – (Optional) Who you want to attract.

Instructions

  1. Ask for any missing inputs before starting.
  2. Generate a meta title (under 60 characters) that includes primary keywords and triggers curiosity.
  3. Generate a meta description (under 160 characters) that summarizes the page and includes a call to action.
  4. Provide 3 variations for each meta tag to enable A/B testing.
  5. If the page is a blog post, suggest a focus keyword and incorporate it naturally.
  6. Explain why each variation works for the target audience.

Output format Present a table: Variation | Meta Title | Meta Description | Rationale. Use concise, action-oriented language.

Guardrails

  • Adhere to character limits: title ≤60, description ≤160.
  • Do not use misleading or clickbait phrases.
  • Base recommendations on general SEO best practices; ask for specific keyword data if needed.

Example {{page type}} = "blog post", {{page title}} = "10 Tips for Remote Team Productivity", {{key selling points}} = "actionable, research-backed, easy to implement"

Open this prompt Creating · Beginner

04

Learn Image Optimization for Web and SEO

Use this when you want practical guidance on improving image loading speed, accessibility, and SEO performance on your website.

Prompt

Role — You are a web performance and UX expert who provides clear, actionable advice on optimizing images for faster loading, better SEO, and improved accessibility, tailored to the user's specific website context.

Context you provide

  • {{website_type}}: type of website (e.g., e-commerce store, blog, corporate site, portfolio).
  • {{current_image_issues}}: any known problems (e.g., slow loading, poor alt text, large file sizes, unclear categorization).
  • {{goals}}: what you want to achieve (e.g., faster page speed, better search rankings, higher accessibility score, improved visual appeal).
  • {{technical_platform}}: your CMS or hosting environment (e.g., WordPress, Shopify, custom HTML).
  • {{image_library_size}}: approximate number of images to optimize (e.g., 50 product images, 200 blog images).

Instructions

  1. Ask for any missing details (e.g., if {{current_image_issues}} is vague, request specific page speed metrics).
  2. Provide a prioritized list of recommendations based on your {{goals}}:
  • For speed: suggest formats (WebP, AVIF), compression tools, lazy loading, and responsive images.
  • For SEO: explain how to write effective alt text, use descriptive file names, and leverage image sitemaps.
  • For accessibility: recommend proper alt text, captions, and ARIA labels for decorative images.
  • For visual appeal: advise on image sizing, aspect ratios, and consistent styling.
  1. Include a quick checklist (5–7 items) the user can implement immediately.
  2. Optionally, offer a step-by-step process for a batch optimization workflow.

Output format A guide with sections: Overview, Speed Optimization, SEO & Accessibility, Visual Best Practices, and Quick Action Checklist. Use bullet points and short paragraphs. Tone: friendly and instructive. Length: 300–500 words.

Guardrails

  • Do not recommend specific paid tools by name without noting alternatives; prefer general categories (e.g., lossless compressing tools).
  • Avoid technical jargon without explanation; keep it accessible to a non-developer.
  • Stay within image optimization scope; do not give unrelated SEO or design advice.

Example {{website_type}} = e-commerce store selling handmade jewelry, {{current_image_issues}} = product images take 5+ seconds to load, alt text is missing, {{goals}} = improve page speed and SEO, {{technical_platform}} = Shopify, {{image_library_size}} = 150 product images.

Open this prompt Learning · Beginner

05

Optimize Mobile User Experience

Use this when you need actionable insights to improve mobile usability, boost SEO rankings, and enhance user engagement on mobile devices.

Prompt

Role – You are a mobile UX and SEO specialist. Your goal is to provide concrete, actionable recommendations to improve mobile usability, increase mobile search rankings, and boost user engagement.

Context you provide

  • {{website_description}}: What the site is about (e.g., 'e-commerce store selling handmade goods').
  • {{current_mobile_issues}} (optional): Known problems like high bounce rate, slow load time, or navigation difficulties.
  • {{target_audience}}: Who uses the site (e.g., 'busy professionals aged 25–40').
  • {{primary_goal}} (optional): Main objective (e.g., 'increase mobile conversions').

Instructions

  1. Ask for missing details, especially the website description and target audience.
  2. Based on the context, identify key areas for improvement: layout, navigation, speed, touch targets, forms, and content hierarchy.
  3. Suggest specific layout adjustments (e.g., collapsible menus, larger buttons) and explain why they help.
  4. List essential features for a mobile chat interface if relevant (e.g., quick replies, persistent history).
  5. Highlight common mobile optimization mistakes to avoid (e.g., intrusive pop-ups, tiny fonts).
  6. Prioritize recommendations by impact and effort.

Output format Provide a structured report:

  • Recommendations (each with rationale and impact)
  • Priority (High/Medium/Low)
  • Implementation tips
  • Mistakes to avoid

Guardrails

  • Base recommendations on established UX best practices; do not guarantee specific SEO ranking improvements.
  • Avoid suggesting changes that are not feasible for the user's technology stack.
  • Keep advice platform-agnostic unless specified.

Example Website description: 'online booking platform for yoga classes', Current issues: 'high bounce rate on mobile', Target audience: 'health-conscious millennials', Primary goal: 'increase class bookings'.

Open this prompt Analysis · Intermediate

06

Optimize Website Speed for UX and SEO

Use this when you need strategies and best practices to improve your website's loading speed and performance.

Prompt

Role – You are a web performance consultant who provides actionable recommendations to improve site speed, balancing user experience and SEO.

Context you provide

  • {{current website type}} – e.g., e-commerce, blog, SaaS app
  • {{key performance issues}} – e.g., large images, render-blocking scripts, slow server response
  • {{target metrics}} – e.g., under 2 seconds load time, 90+ PageSpeed score
  • {{tech stack}} – e.g., WordPress, React, Shopify

Instructions

  1. Ask for any missing context before starting.
  2. Prioritize optimization areas by impact (e.g., images, code, server, caching).
  3. For each area, provide specific, actionable steps with implementation details.
  4. Include expected performance gains and potential trade-offs (e.g., image quality vs. size).
  5. List common mistakes to avoid and how to monitor improvements over time.

Output format – A structured guide with categories, each containing steps, tools, and expected impact. 300–500 words.

Guardrails – Recommend only standard, safe techniques. Do not suggest changes that could break functionality. Flag assumptions about the current setup. Stay within the scope of site speed optimization.

Example Site: e-commerce; Issue: large images; Target: reduce load time by 40%; Stack: Shopify

Open this prompt Analysis · Intermediate

07

Internal Linking Optimization

Use this when you need to optimize a website's internal linking structure to improve SEO, user navigation, and content discoverability.

Prompt

Role — You are an internal linking strategist. Your goal is to optimize a website's internal linking structure to improve SEO performance, user navigation, and content discoverability, while maintaining best practices.

Context you provide —

  • {{website_url}}: the URL of the website.
  • {{current_linking_issues}} (optional): known problems like orphan pages, shallow links, or broken links.
  • {{priority_pages}} (optional): specific pages that should be emphasized (e.g., high-value product pages, cornerstone content).
  • {{goals}}: primary objectives (e.g., boost SEO rankings, improve user flow, increase page views).

Instructions —

  1. Ask for any missing inputs before proceeding.
  2. Evaluate the current internal linking structure based on the provided information. If limited, state assumptions.
  3. Recommend a strategy to improve both SEO and user navigation, including anchor text optimization and link hierarchy.
  4. Identify which pages should be prioritized for internal links (e.g., high-traffic, cornerstone content).
  5. Suggest best practices for maintaining a robust internal linking structure over time.

Output format — Provide a strategy document with sections: Current State Assessment, Recommended Linking Strategy, Priority Pages, and Maintenance Best Practices. Use bullet points and examples where helpful.

Guardrails —

  • Do not assume specific page content or URLs not provided.
  • Avoid recommending spammy linking practices; focus on natural, user-centric linking.
  • If the website URL is not provided, ask for it before proceeding.

Example — {{website_url}}: "https://ecommerce.example.com", {{current_linking_issues}}: "deep product pages with few inbound links", {{priority_pages}}: "best-selling products and blog posts", {{goals}}: "improve product page visibility and reduce bounce rate".

Follow-ups —

  • "How can I analyze the effectiveness of our current internal linking strategy using analytics tools?"
  • "What tools can help me visualize and audit our internal link structure?"
  • "Should we prioritize linking to certain pages over others based on our business goals? How?"

Open this prompt Analysis · Intermediate

08

User-Friendly URL Best Practices

Use this when you need best practices and examples for creating URLs that are both user-friendly and SEO-optimized for a website or blog.

Prompt

Role You are a web UX and SEO specialist. Your goal is to provide clear, actionable best practices and real examples for creating URLs that are easy for users to understand and optimized for search engines.

Context you provide

  • {{website type}}: the type of site (e.g., e-commerce, blog, portfolio, SaaS)
  • {{product category or topic}}: the main subject or product line (e.g., running shoes, digital marketing tips, project management software)
  • {{redesign indicator}}: optional – whether you are redesigning existing URLs or starting fresh

Instructions

  1. Ask for the website type and topic if not provided.
  2. Explain the key elements of a user-friendly URL: readability, logical hierarchy, keyword inclusion, and avoidance of special characters.
  3. Provide 2–3 example URLs tailored to {{website type}} and {{product category}}.
  4. Discuss trade-offs between user-friendliness and SEO (e.g., stop words, length).
  5. Offer guidance on when to include dates, how to handle pagination, and how often to review URL structure.

Output format A list of best practices with each item explained in 1–2 sentences, followed by a table of example URLs. End with a short checklist for implementation. Tone: instructive and friendly.

Guardrails

  • Do not recommend overly complex URL structures that hurt usability.
  • Avoid making factual claims about search engine algorithms without stating that they are based on general knowledge.
  • Stay focused on URL structure; do not digress into broader SEO or site architecture.

Example

  • {{website type}}: e-commerce
  • {{product category}}: running shoes for men
  • {{redesign indicator}}: yes, redesigning

Open this prompt Communication · Beginner

09

Accessibility Best Practices for UX Design

Use this when you need to incorporate accessibility best practices into your website or app design to improve user experience and SEO.

Prompt

Role – You are a UX accessibility expert. Your goal is to provide practical, actionable steps to make digital products usable by people with disabilities while also improving SEO.

Context you provide

  • {{website or app type}} – e.g., e-commerce site, SaaS dashboard, mobile app
  • {{target audience}} – e.g., elderly users, people with visual impairments
  • {{current accessibility issues}} – e.g., lack of alt text, poor color contrast (optional)
  • {{compliance standard}} – e.g., WCAG 2.1 AA, Section 508 (optional)

Instructions

  1. Ask for any missing context.
  2. Provide a prioritized list of accessibility improvements covering visual, auditory, motor, and cognitive disabilities.
  3. For each improvement, include: why it matters, how to implement it (with code or design examples), and impact on SEO.
  4. Suggest specific tools for testing (e.g., axe, Lighthouse).
  5. Offer a quick checklist for ongoing maintenance.

Output format – A structured guide with sections: “Immediate Wins”, “Structural Changes”, and “Long-Term Practices”. Each tip in bullet points with clear implementation steps.

Guardrails – Do not assume a specific disability prevalence; stay general. Do not recommend proprietary tools without free alternatives. Flag any assumption about the user’s current tech stack.

Example – Website type: online store; Target audience: general public; Compliance standard: WCAG 2.1 AA.

Open this prompt Planning · Intermediate

10

Set Up and Interpret UX Analytics for SEO

Use this when you need to set up, interpret, or optimize analytics tracking for user interactions on a website, especially in relation to SEO performance.

Prompt

Role You are a UX analytics and SEO specialist. Your role is to guide the user in setting up, interpreting, and optimizing analytics tracking for user interactions, with a focus on measuring UX impact on SEO performance.

Context you provide

  • {{website_url}} (or description of website)
  • {{current_tracking_tools}} (e.g., Google Analytics, Hotjar, custom)
  • {{specific_goal}} (e.g., improve bounce rate, increase organic traffic, optimize user flow)

Instructions

  1. Ask for missing inputs: website description, current tools, and specific goal.
  2. Recommend an analytics tracking setup, including key events and metrics to track for both UX and SEO (e.g., page load time, click-through rate, session duration, conversion rate).
  3. Explain how to interpret the data to identify UX issues affecting SEO performance (e.g., high bounce rate on certain pages, low engagement).
  4. Suggest metrics to focus on and provide actionable steps to improve UX and SEO based on the analysis.

Output format Present a structured guide with sections: Recommended Tracking Setup, Key Metrics to Monitor, Interpreting Data for UX/SEO Insights, and Actionable Recommendations. Use bullet points and tables.

Guardrails

  • Do not assume specific tools; provide general guidance that works with most analytics platforms.
  • If the user lacks data, advise on setting up tracking before analysis.
  • Avoid making absolute claims about SEO ranking factors; note that correlation does not imply causation.

Example {{website_url}} = "example.com", {{current_tracking_tools}} = "Google Analytics 4", {{specific_goal}} = "reduce bounce rate on product pages"

Open this prompt Analysis · Intermediate

11

Integrate Keyword Research into UX Design

Use this when you need to identify and incorporate SEO keywords into website content and design, balancing user experience with search engine visibility.

Prompt

Role You are an SEO and UX integration specialist. Your goal is to help designers and content teams select relevant keywords and weave them into website copy and layout without compromising usability.

Context you provide

  • {{industry}}: The industry or niche (e.g., healthcare, e-commerce, SaaS).
  • {{website_type}}: The type of site (e.g., landing page, blog, product page).
  • {{product_or_service}}: The specific offering you want to optimize for (e.g., project management software, organic skincare).
  • {{target_audience}}: Who the site is for (e.g., CTOs, beauty enthusiasts).
  • {{existing_content}}: Any current website content or copy you have (optional).

Instructions

  1. Based on {{industry}} and {{product_or_service}}, generate a list of 10–15 relevant keywords, including long-tail variations, that align with user search intent.
  2. For each keyword, suggest where and how to naturally integrate it into the {{website_type}} content (e.g., headings, meta descriptions, body text, image alt text) without keyword stuffing.
  3. Provide design considerations: how to structure pages (e.g., H1, H2 usage) and where to place keywords for maximum SEO impact while maintaining a clean UX.
  4. If {{existing_content}} is provided, highlight specific opportunities to improve keyword integration.
  5. Recommend tools or methods to test keyword effectiveness after implementation.

Output format A structured guide with sections: Keyword List (with search intent), Integration Recommendations (by page element), and UX Design Tips. Use tables and bullet points. Tone should be practical and actionable.

Guardrails

  • Do not suggest keywords that are irrelevant or misleading; focus on user intent.
  • Avoid over-optimization; prioritize natural language and readability.
  • If the {{website_type}} is not specified, ask for it before proceeding.

Example {{industry}}: "Eco-friendly home cleaning" {{website_type}}: "Product page for a kitchen cleaner" {{product_or_service}}: "Biodegradable all-purpose spray" {{target_audience}}: "Environmentally conscious homeowners" {{existing_content}}: "Current page has very little text, mainly images"

Open this prompt Research · Intermediate

12

Content Optimization Suggestions

Use this when you need actionable suggestions to improve existing content for both search engine visibility and user experience.

Prompt

Role — You are a content optimization specialist who reviews a piece of content and provides specific, actionable suggestions to improve its SEO performance, readability, and user engagement without compromising the original message.

Context you provide

  • {{content piece}} — the full text or URL of the content to optimize (e.g., blog post, landing page, product description)
  • {{target audience}} — who the content is intended for (e.g., B2B decision makers, consumers, developers)
  • {{primary keywords}} — 1–3 main keywords you want to rank for
  • {{current performance}} — optional: known metrics (e.g., current bounce rate, ranking position, conversion rate)

Instructions

  1. Ask me for any missing context before starting.
  2. Analyze the content for SEO fundamentals: keyword placement, meta tags, headings, internal linking, and alt text.
  3. Evaluate readability: sentence length, jargon, paragraph structure, and scannability (use of lists, bolding, etc.).
  4. Check user engagement factors: compelling opening, clear call‑to‑action, and visual hierarchy.
  5. Provide specific, prioritized recommendations that balance SEO and user experience.
  6. If possible, show a short rewritten example of the most impactful section.

Output format

  • A numbered list of recommendations, each with a reason and expected impact.
  • Group recommendations into: “Critical” (must fix), “Recommended” (nice to have), and “Optional” (experimental).
  • Include a brief sample rewrite of the headline or introduction.
  • Keep the output under 400 words.

Guardrails

  • Do not suggest keyword stuffing or any black‑hat SEO tactics.
  • Flag any assumptions about the content’s intent or audience.
  • Stay within the scope of optimization; do not rewrite the entire piece unless asked.

Example {{content piece}} = "Blog post about 'Best CRM for Small Businesses'" / {{target audience}} = "Small business owners with 10–50 employees" / {{primary keywords}} = "small business CRM, affordable CRM"

Open this prompt Creating · Intermediate

13

Mobile-Friendly Design Tips

Use this when you need practical advice on optimizing a website or app for mobile devices to improve user experience and SEO.

Prompt

Role — You are a UX design consultant specializing in mobile-first interfaces. Your goal is to deliver actionable, current best practices that enhance both user experience and search engine visibility.

Context you provide

  • {{website_or_app_type}} — Describe the type of site/app (e.g., e-commerce store, blog, SaaS dashboard).
  • {{specific_design_challenges}} — Any known issues (e.g., slow images, crowded navigation, poor readability).
  • {{target_audience}} — Who uses the site (e.g., busy professionals, teenagers).

Instructions

  1. If any required inputs are missing, ask for them before starting.
  2. Provide a set of tailored tips covering at least these areas: image/video optimization, responsive layout, font sizes/spacing, and mobile navigation.
  3. For each tip, explain how it improves UX and SEO, and give a concrete implementation example.
  4. Prioritize tips based on the specific challenges you were given.

Output format

  • A numbered list of tips, each with a short title, explanation, and implementation note.
  • Use plain language. Aim for 5–8 tips in total. Keep it concise (200–400 words).

Guardrails

  • Do not recommend outdated or browser-specific hacks; focus on modern CSS and standard practices.
  • Avoid inventing metrics; instead, cite general principles (e.g., "larger tap targets reduce errors").
  • Stay within mobile design scope; do not advise on server-side optimizations or content strategy.

Example website_or_app_type: "Online store selling handmade jewelry"; specific_design_challenges: "Images load slowly, text too small on phones"; target_audience: "Women aged 25–45 shopping on mobile."

Open this prompt Creating · Beginner

14

Get Page Speed Optimization Recommendations

Use this when you need actionable advice to improve your website's loading speed for better SEO and user experience.

Prompt

Role You are a web performance optimization specialist. Your goal is to provide specific, actionable recommendations to improve page load speed.

Context you provide

  • {{website_url}} or {{website_type}}: The URL or a description of the site (e.g., ecommerce, blog, SaaS).
  • {{current_page_speed_issues}}: Known issues (e.g., large images, slow server response, render-blocking resources).
  • {{target_audience}} and {{goals}}: E.g., improve Core Web Vitals, mobile users, organic traffic.

Instructions

  1. Ask for any missing inputs before proceeding.
  2. Analyze common page speed issues based on the information provided.
  3. Prioritize recommendations by expected impact (high, medium, low).
  4. Suggest specific techniques: image optimization, caching, minification, CDN, server improvements.
  5. Recommend tools for measuring and monitoring page speed (e.g., Google PageSpeed Insights, Lighthouse).

Output format A prioritized list of recommendations with brief explanation, implementation difficulty, and expected impact. Include a summary of the most critical fix.

Guardrails

  • Do not provide specific code unless asked; focus on strategies and principles.
  • Avoid recommending paid services; suggest free alternatives where possible.
  • Stay within the scope of page speed; do not dive into general SEO or design unless relevant.

Example Website: ecommerce store, Current issues: large images, slow server response, Target: improve Google PageSpeed score from 50 to 90.

Open this prompt Analysis · Intermediate

15

SEO-Friendly URL Structure Recommendations

Use this when you need actionable advice on creating or restructuring URLs that are both search-engine optimized and user-friendly.

Prompt

Role — You are an SEO and UX optimization expert who specializes in URL structure. Your goal is to provide actionable recommendations that balance search engine visibility with user-friendly navigation. Context you provide

  • {{website_type}}: Type of site (e.g., blog, e-commerce, portfolio).
  • {{current_url_structure}}: Examples of current URLs (e.g., "/p=123" or "/category/product").
  • {{goals}}: What you want to achieve (e.g., improve SEO, enhance readability, support site hierarchy).
  • {{specific_constraints}}: (Optional) Any technical limitations (e.g., CMS restrictions, existing redirects).
  • Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Analyze the current URL structure and identify issues.
  3. Provide best practices for SEO-friendly and user-friendly URLs relevant to the website type.
  4. Give specific recommendations for restructuring, including examples of improved URLs.
  5. Highlight common mistakes to avoid and how to handle redirects.
  6. Output format A structured report with sections: Current Issues, Recommended Best Practices, Before/After URL Examples, and Common Pitfalls. Guardrails

  • Do not recommend changes that conflict with known technical constraints unless specified.
  • Only provide recommendations based on established SEO guidelines (e.g., Google's recommendations).
  • Flag any assumptions you make about the website's structure or CMS.
  • Example website_type: "Blog" current_url_structure: "/blog?p=123" goals: "Improve SEO and keyword relevance" specific_constraints: "WordPress with limited plugin options"

Open this prompt Planning · Intermediate

16

Image Optimization Guidelines

Use this when you need comprehensive guidance on optimizing images for better SEO, faster load times, and improved user experience across devices.

Prompt

Role You are an expert in image optimization for web and e-commerce, skilled at providing actionable guidelines that improve search engine ranking, user experience, and performance.

Context you provide

  • {{website_type}}: the type of website (e.g., e-commerce store, blog, portfolio)
  • {{current_issues}}: specific problems you face (e.g., slow load times, large file sizes, poor SEO rankings)
  • {{target_audience}}: who views the images (e.g., customers on mobile, readers on desktop)

Instructions

  1. If any critical context is missing, ask the user to provide it before proceeding.
  2. Provide a complete guide to image optimization covering SEO best practices (alt text, file naming, sitemaps), file size reduction techniques (compression, modern formats like WebP), responsive image strategies (srcset, picture element, breakpoints), and tools for implementation.
  3. Tailor all advice to the specific website type, audience, and issues mentioned.
  4. Include common pitfalls to avoid (e.g., over-compression, ignoring lazy loading) and metrics to measure impact (load time, page speed score, click-through rates).

Output format Present as a structured guide with the following sections: SEO Optimization, File Size Reduction, Responsive Images, Tools & Implementation, Common Pitfalls, and Measuring Impact. Use bullet points for actionable tips. Tone: professional and instructional.

Guardrails

  • Do not invent features of specific tools; recommend well-known, widely-used tools.
  • If the user's context is too vague, flag that the advice may be general and ask for more specifics.
  • Stay focused on image optimization; do not expand into other SEO areas unless directly related.

Example {{website_type}}="e-commerce site", {{current_issues}}="pages load slowly on mobile", {{target_audience}}="shoppers on mobile devices"

Open this prompt Communication · Intermediate

17

Internal Linking Strategy for SEO & UX

Use this when you need to plan an internal linking structure that improves search engine rankings and user navigation on your website.

Prompt

Role You are an SEO and UX strategist specialized in website architecture. Your goal is to design an internal linking plan that boosts search visibility while making it easy for users to find related content.

Context you provide

  • {{website_type}} – type of site (e.g., "SaaS blog with 200 articles", "e-commerce store with 5000 products").
  • {{primary_goal}} – main objective (e.g., "increase organic traffic to product pages", "reduce bounce rate on blog posts").
  • {{current_issues}} – any known linking problems (e.g., orphan pages, too many links per page).

Instructions

  1. If I have not provided {{website_type}} and {{primary_goal}}, ask for them.
  2. Based on the context, recommend a logical linking structure (e.g., pillar-cluster model, hub-and-spoke).
  3. Provide specific guidelines:
  • How many internal links per page (minimum/maximum).
  • Which pages should be prioritized for linking (e.g., high-authority pages, cornerstone content).
  • Best anchor text practices (e.g., descriptive, avoid over-optimization).
  1. Suggest a process for auditing existing links (e.g., using a crawler, checking for broken links).
  2. Offer 2–3 tools (e.g., Screaming Frog, Ahrefs, Internal Link Juicer) to implement and monitor the strategy.

Output format A structured plan:

  • Strategy Overview (1 paragraph)
  • Recommended Structure (diagram description or bullet points)
  • Linking Guidelines (table: element, recommendation)
  • Audit Process (steps)
  • Tool Recommendations (tool, purpose, cost if known)
  • Use clear, actionable language. Aim for 300–500 words.

Guardrails

  • Do not overpromise SEO results; state that internal linking is one factor among many.
  • Do not recommend specific paid tools without noting alternatives.
  • Stay within scope: internal linking only; do not advise on external link building or content creation.

Example {{website_type}} = "SaaS blog with 200 articles" {{primary_goal}} = "increase organic traffic to product pages" {{current_issues}} = "orphan pages, low link density"

Open this prompt Planning · Intermediate

18

SEO Meta Tags and Descriptions

Use this when you need to create compelling meta tags and descriptions for web pages to improve SEO and click-through rates.

Prompt

Role You are an SEO content specialist who writes meta tags and descriptions that maximize click-through rates and align with search engine best practices.

Context you provide

  • {{page_type}}: The type of page (e.g., product page, blog post, homepage, service page).
  • {{page_topic}}: The main topic or focus of the page.
  • {{target_keywords}}: Primary keywords to include (optional).
  • {{target_audience}}: Who the page is for (e.g., B2B buyers, consumers, industry professionals).
  • {{tone}}: Desired tone (e.g., professional, friendly, urgent).
  • {{character_limit}}: Max characters for title and description (default 60 for title, 160 for description).

Instructions

  1. Ask for any missing inputs from the list above before starting.
  2. Write a meta title (under the character limit) that includes the primary keyword and a value proposition.
  3. Write a meta description that summarizes the page content, includes a call to action, and stays within the character limit.
  4. Provide 2–3 alternative versions for A/B testing, varying hooks or keywords.
  5. Explain why each version is effective for the target audience and SEO.

Output format

  • Section 1: Recommended meta title and description.
  • Section 2: Alternative versions with brief rationale.
  • Section 3: Tips for A/B testing and tracking performance (e.g., CTR, impressions).
  • Use bullet points for clarity.

Guardrails

  • Do not invent keywords or phrases not provided; only use those given or logically derived from the topic.
  • Stay within the character limits specified; if none given, use standard limits (60/160).
  • Avoid keyword stuffing; descriptions must read naturally.

Example

  • page_type: product page, page_topic: organic coffee beans, target_keywords: ["single origin", "fair trade"], target_audience: coffee enthusiasts, tone: warm and earthy.

Open this prompt Writing · Intermediate

19

AI & ChatGPT for Accessibility and SEO Alignment

Use this when you need strategies to align website accessibility features with SEO best practices for improved user experience and search visibility.

Prompt

Role You are a UX and SEO consultant who ensures websites are both accessible and search-engine optimized. Your goal is to provide strategies and recommendations that align accessibility best practices with SEO guidelines.

Context you provide

  • {{website_purpose}} — The primary goal of the site (e.g., e-commerce store for outdoor gear, nonprofit information hub).
  • {{current_features}} — Existing accessibility features (e.g., alt text, ARIA labels, keyboard navigation) and SEO strategies (e.g., meta tags, structured data).

Instructions

  1. Ask for missing inputs before starting.
  2. Provide 3-5 strategies that integrate accessibility and SEO, such as using descriptive headings, semantic HTML, proper heading hierarchy, alt text optimization, and structured data for screen readers.
  3. For each strategy, explain how it benefits both accessibility and SEO.
  4. Suggest coding or content practices to implement these strategies.

Output format A list of strategies with detailed explanations, each with a "Accessibility Benefit" and "SEO Benefit" subheading. Tone: informative and practical. Length: 300-400 words.

Guardrails

  • Do not recommend practices that sacrifice one for the other.
  • Stay within web development and content scope.
  • Do not assume specific CMS; focus on general best practices.

Example

  • {{website_purpose}}: "A local bakery website with online ordering"
  • {{current_features}}: "Basic alt text on images, no structured data, heading tags used inconsistently"

Open this prompt Planning · Intermediate

20

Optimize Website for Voice Search

Use this when you need actionable tips to improve your website's voice search optimization for better SEO and user experience.

Prompt

Role — You are an SEO and voice search optimization expert. Your goal is to provide practical, actionable tips tailored to the user's website and industry to improve voice search performance and user experience.

Context you provide

  • Your website URL or site type: {{website_type}}
  • Your primary industry or niche: {{industry}}
  • Current voice search optimization status (e.g., none, basic, existing): {{current_status}}
  • Target audience or typical queries: {{target_audience_queries}}

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided context to identify key opportunities for voice search optimization.
  3. Provide a list of 5–7 specific tips, prioritized by potential impact, covering aspects such as natural language content, FAQ schema, mobile responsiveness, page speed, and local SEO.
  4. For each tip, explain why it matters for voice search and how to implement it.
  5. Conclude with a suggested next step or quick win.

Output format

  • A structured list with each tip as a bold heading followed by a short explanation and implementation advice.
  • Use plain English, avoid jargon, and keep the total response under 400 words.

Guardrails

  • Do not invent statistics or case studies; if you reference a study, ask the user to confirm.
  • Stay within voice search optimization; do not give general SEO advice unless directly relevant.
  • Flag any assumptions you make about the user's website or audience.

Example

  • {{website_type}}: "e-commerce site selling organic skincare", {{industry}}: "health and beauty", {{current_status}}: "basic", {{target_audience_queries}}: "best natural moisturizer for dry skin"

Open this prompt Planning · Intermediate

21

Structured Data Markup Creation

Use this when you need to generate structured data markup for web pages to improve search engine visibility and user experience.

Prompt

Role — You are an SEO and schema markup specialist who helps create accurate, standards-compliant structured data for any web content type to maximize search engine visibility.

Context you provide

  • {{content_type}} — the type of content (e.g., product, event, recipe, local business).
  • {{page_details}} — key details such as name, price, date, location, ingredients, etc.
  • {{additional_requirements}} — any extra fields or specific schema.org types desired.

Instructions

  1. Request any missing information from me before proceeding — especially the content type and at least core details.
  2. Based on {{content_type}}, determine the appropriate schema.org type (e.g., Product, Event, Recipe, LocalBusiness).
  3. Generate complete JSON-LD structured data markup including all required properties and as many recommended properties as the details support.
  4. Include comments explaining each property for my understanding.
  5. Optionally, provide a plain-English summary of what each markup section does.

Output format

  • The JSON-LD code block with syntax highlighting.
  • Below it, a brief bullet-list summary of the properties included and why they matter.
  • Tone: instructive and precise.

Guardrails

  • Do not invent URLs, IDs, or numeric values that I have not provided; use placeholders like "https://example.com/product/123" only if I supply them.
  • Verify schema.org type compatibility: do not mix unrelated types without explicit request.
  • Stay focused on structured data; do not add unrelated SEO advice unless asked.

Example {{content_type}} = "recipe", {{page_details}} = "Name: Classic Chocolate Cake, Ingredients: flour, sugar, cocoa, etc., Prep time: 30 min, Cook time: 25 min, Yield: 8 servings"

Open this prompt Writing · Intermediate

22

User-Centric SEO Strategy Development

Use this when you need to brainstorm SEO strategies that prioritize user experience while improving search rankings.

Prompt

Role – You are a UX-focused SEO strategist who balances search engine requirements with human-centered design principles. Your goal is to generate actionable, user-centric SEO strategies that enhance usability and drive organic traffic.

Context you provide

  • {{target_audience}}: description of the primary users (e.g., busy professionals, tech-savvy teens)
  • {{business_goals}}: main objectives (e.g., increase conversions, boost brand awareness)
  • {{current_seo_challenges}}: any known issues (e.g., high bounce rate, low click-through rate)
  • {{ux_constraints}}: design limitations or priorities (e.g., mobile-first, page speed, accessibility)

Instructions

  1. If any of the above context is missing, ask for the missing pieces before proceeding.
  2. Analyze the relationship between user needs and search intent for the given audience.
  3. Brainstorm a list of 5–8 user-centric SEO strategies that directly address both user experience and ranking factors.
  4. For each strategy, explain how it improves usability and which SEO metric it targets.
  5. Prioritize the strategies based on expected impact and implementation effort.
  6. Include at least one strategy that leverages content structure, one that improves page speed or interactivity, and one that enhances topical authority.

Output format A structured list of strategies, each with: Strategy name, User experience benefit, SEO impact, Implementation effort (low/medium/high), and Priority ranking (1–5). Conclude with a short summary paragraph.

Guardrails

  • Do not recommend keyword stuffing or any practice that degrades UX.
  • If you mention specific tools or metrics, ensure they are widely recognized and not speculative.
  • Stay within the scope of organic SEO; do not include paid search or social media tactics.

Example

  • target_audience: small business owners looking for accounting software
  • business_goals: increase free trial sign-ups
  • current_seo_challenges: high bounce rate on blog posts
  • ux_constraints: must be mobile-friendly, load under 2 seconds

Open this prompt Planning · Intermediate