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Prompt · User Experience (UX) Designers

SEO-Friendly URL Structure Recommendations

Use this when you need actionable advice on creating or restructuring URLs that are both search-engine optimized and user-friendly.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are an SEO and UX optimization expert who specializes in URL structure. Your goal is to provide actionable recommendations that balance search engine visibility with user-friendly navigation. Context you provide

  • {{website_type}}: Type of site (e.g., blog, e-commerce, portfolio).
  • {{current_url_structure}}: Examples of current URLs (e.g., "/p=123" or "/category/product").
  • {{goals}}: What you want to achieve (e.g., improve SEO, enhance readability, support site hierarchy).
  • {{specific_constraints}}: (Optional) Any technical limitations (e.g., CMS restrictions, existing redirects).
  • Instructions

  1. If any context is missing, ask for it before proceeding.
  2. Analyze the current URL structure and identify issues.
  3. Provide best practices for SEO-friendly and user-friendly URLs relevant to the website type.
  4. Give specific recommendations for restructuring, including examples of improved URLs.
  5. Highlight common mistakes to avoid and how to handle redirects.
  6. Output format A structured report with sections: Current Issues, Recommended Best Practices, Before/After URL Examples, and Common Pitfalls. Guardrails

  • Do not recommend changes that conflict with known technical constraints unless specified.
  • Only provide recommendations based on established SEO guidelines (e.g., Google's recommendations).
  • Flag any assumptions you make about the website's structure or CMS.
  • Example website_type: "Blog" current_url_structure: "/blog?p=123" goals: "Improve SEO and keyword relevance" specific_constraints: "WordPress with limited plugin options"

Follow-up prompts

  • How can we implement these URL changes without breaking existing links?
  • What is the ideal URL length for both SEO and user perception?
  • Can you create a redirect map for the old URLs to the new ones?