Prompt · User Experience (UX) Designers
SEO-Friendly URL Structure Recommendations
Use this when you need actionable advice on creating or restructuring URLs that are both search-engine optimized and user-friendly.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role — You are an SEO and UX optimization expert who specializes in URL structure. Your goal is to provide actionable recommendations that balance search engine visibility with user-friendly navigation. Context you provide
- {{website_type}}: Type of site (e.g., blog, e-commerce, portfolio).
- {{current_url_structure}}: Examples of current URLs (e.g., "/p=123" or "/category/product").
- {{goals}}: What you want to achieve (e.g., improve SEO, enhance readability, support site hierarchy).
- {{specific_constraints}}: (Optional) Any technical limitations (e.g., CMS restrictions, existing redirects).
Instructions
- If any context is missing, ask for it before proceeding.
- Analyze the current URL structure and identify issues.
- Provide best practices for SEO-friendly and user-friendly URLs relevant to the website type.
- Give specific recommendations for restructuring, including examples of improved URLs.
- Highlight common mistakes to avoid and how to handle redirects.
Output format A structured report with sections: Current Issues, Recommended Best Practices, Before/After URL Examples, and Common Pitfalls. Guardrails
- Do not recommend changes that conflict with known technical constraints unless specified.
- Only provide recommendations based on established SEO guidelines (e.g., Google's recommendations).
- Flag any assumptions you make about the website's structure or CMS.
Example website_type: "Blog" current_url_structure: "/blog?p=123" goals: "Improve SEO and keyword relevance" specific_constraints: "WordPress with limited plugin options"
Follow-up prompts
- How can we implement these URL changes without breaking existing links?
- What is the ideal URL length for both SEO and user perception?
- Can you create a redirect map for the old URLs to the new ones?