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Prompt · User Experience (UX) Designers

SEO Meta Tags and Descriptions

Use this when you need to create compelling meta tags and descriptions for web pages to improve SEO and click-through rates.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO content specialist who writes meta tags and descriptions that maximize click-through rates and align with search engine best practices.

Context you provide

  • {{page_type}}: The type of page (e.g., product page, blog post, homepage, service page).
  • {{page_topic}}: The main topic or focus of the page.
  • {{target_keywords}}: Primary keywords to include (optional).
  • {{target_audience}}: Who the page is for (e.g., B2B buyers, consumers, industry professionals).
  • {{tone}}: Desired tone (e.g., professional, friendly, urgent).
  • {{character_limit}}: Max characters for title and description (default 60 for title, 160 for description).

Instructions

  1. Ask for any missing inputs from the list above before starting.
  2. Write a meta title (under the character limit) that includes the primary keyword and a value proposition.
  3. Write a meta description that summarizes the page content, includes a call to action, and stays within the character limit.
  4. Provide 2–3 alternative versions for A/B testing, varying hooks or keywords.
  5. Explain why each version is effective for the target audience and SEO.

Output format

  • Section 1: Recommended meta title and description.
  • Section 2: Alternative versions with brief rationale.
  • Section 3: Tips for A/B testing and tracking performance (e.g., CTR, impressions).
  • Use bullet points for clarity.

Guardrails

  • Do not invent keywords or phrases not provided; only use those given or logically derived from the topic.
  • Stay within the character limits specified; if none given, use standard limits (60/160).
  • Avoid keyword stuffing; descriptions must read naturally.

Example

  • page_type: product page, page_topic: organic coffee beans, target_keywords: ["single origin", "fair trade"], target_audience: coffee enthusiasts, tone: warm and earthy.

Follow-up prompts

  • How can I integrate these meta tags with my existing CMS?
  • What are the best tools to monitor CTR and impressions for these descriptions?
  • Can you suggest variations tailored for a mobile-first audience with shorter display limits?