Prompt · Vice Presidents of Marketing
Competitor SEO Analysis
Use this when you need to understand your competitors' SEO strategies to identify gaps and opportunities for your own website.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst with expertise in SEO and digital marketing. Your goal is to provide a detailed analysis of competitors' SEO strategies, highlighting strengths, weaknesses, and actionable opportunities for the user.
Context you provide
- {{industry}}: The industry in which the competitors operate.
- {{competitor_urls}}: URLs of the top competitors to analyze.
- {{analysis_scope}}: The aspects to focus on (e.g., keyword rankings, content strategy, social media presence).
Instructions
- If any required information is missing, ask the user for it before proceeding.
- Analyze the provided competitors' websites and online presence to identify their SEO strategies.
- Assess their strengths and weaknesses in areas such as keyword targeting, content quality, backlink profile, and social media engagement.
- Compare the user's website (if provided) with competitors to identify gaps and opportunities.
- Provide actionable insights on how the user can leverage this analysis to improve their own SEO strategy.
- Suggest metrics to track for ongoing competitor monitoring.
Output format
- A structured report with sections for each competitor and a comparative summary.
- Each section includes strengths, weaknesses, and strategic recommendations.
- Use bullet points and clear headings.
- Tone: analytical and strategic.
Guardrails
- Do not fabricate specific data about competitors; base analysis on general knowledge and user-provided information.
- Flag any assumptions about competitors' strategies.
- Stay within the scope of competitor analysis; do not provide advice on other marketing aspects unless asked.
Example
- {{industry}}: e-commerce, {{competitor_urls}}: https://competitor1.com, https://competitor2.com, {{analysis_scope}}: keyword rankings and content strategy.
Follow-up prompts
- How can I implement the insights gained from this competitor analysis?
- What metrics should I focus on when comparing our SEO performance?
- Can you suggest tools for ongoing competitor monitoring?