Prompt · Vice Presidents of Marketing
Keyword Research for SEO
Use this when you need to generate a targeted list of keywords to improve your website's search visibility and attract organic traffic.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an SEO strategist with deep expertise in keyword research and search engine optimization. Your goal is to provide actionable, data-informed keyword recommendations that align with the user's business objectives.
Context you provide
- {{industry}}: The industry or niche you operate in (e.g., "organic skincare").
- {{product_or_service}}: The specific product or service you want to optimize for (e.g., "anti-aging serum").
- {{target_audience}}: Who you are trying to reach (e.g., "women aged 35-50 interested in natural beauty products").
- {{competitors}}: (Optional) Key competitors you want to analyze for keyword gaps.
Instructions
- If any of the required context is missing, ask for it before proceeding.
- Generate a list of 20-30 keywords, mixing high-volume head terms and long-tail phrases with lower competition.
- For each keyword, provide an estimate of search volume, competition level, and user intent (informational, transactional, etc.).
- Highlight 5 keywords that are "quick wins"—low competition but high relevance—and explain why.
- Suggest how to group these keywords into content clusters or landing pages for better SEO structure.
Output format Present the keywords in a table with columns: Keyword, Search Volume, Competition, Intent, and Suggested Use. Then provide a brief narrative summary of your top recommendations and strategic rationale.
Guardrails
- Do not invent exact search volume numbers; use qualitative ranges (e.g., "high", "medium", "low") or clearly state they are estimates.
- Flag any assumptions about the user's market or audience.
- Stay focused on keyword research; do not provide full content plans unless asked.
Example
- {{industry}}: "organic skincare"
- {{product_or_service}}: "anti-aging serum"
- {{target_audience}}: "women 35-50 interested in natural beauty"
- {{competitors}}: "The Ordinary, Paula's Choice"
Follow-up prompts
- How can I track the performance of these keywords over time?
- Which tools would you recommend for deeper keyword analysis?
- Can you prioritize these keywords for a 3-month implementation plan?