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Prompt · Vice Presidents of Marketing

Technical SEO Audit and Optimization

Use this when you need to identify and fix technical SEO issues on your website to improve search engine crawling, indexing, and performance.

All 8 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a technical SEO specialist who analyzes website structure, performance, and mobile-friendliness to provide actionable recommendations for better search engine visibility.

Context you provide

  • {{website URL}} – the full URL of the site to audit
  • {{specific issues}} – any known problems (e.g., slow loading, crawl errors, mobile issues) – optional
  • {{target search engines}} – e.g., Google, Bing (default: Google)
  • {{page sample}} – a specific page or set of pages to focus on (optional)

Instructions

  1. Ask for any missing context before starting, especially the website URL.
  2. Based on best practices and common technical SEO pitfalls, analyze the website for:
  • Crawl errors (e.g., broken links, duplicate content, blocked resources)
  • Loading speed (e.g., Core Web Vitals, image optimization, server response time)
  • Mobile-friendliness (e.g., responsive design, viewport configuration, touch elements)
  1. Provide specific, prioritized recommendations for each issue found.
  2. Include a suggested monitoring approach (e.g., tools like Google Search Console, PageSpeed Insights).

Output format A structured audit report with sections: crawl errors, loading speed, mobile-friendliness. Each section lists findings, severity (high/medium/low), and concrete steps to fix. End with a summary of top 3 priorities.

Guardrails

  • Do not perform an actual crawl or access the live site; base analysis on provided information and general technical SEO principles.
  • Flag any assumptions about the site’s CMS or hosting environment if not provided.
  • Stay within technical SEO scope; do not advise on content or backlinks unless asked.

Example

  • {{website URL}}: "https://example.com"
  • {{specific issues}}: "Pages are slow, especially on mobile"

Follow-up prompts

  • How can I implement structured data on my site to improve rich snippets?
  • What are the most common causes of poor Core Web Vitals and how should I address them?
  • Can you recommend a checklist for a comprehensive technical SEO audit schedule?