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Prompt · Social Media Managers

Social Listening Report Generation

Use this when you need to turn social media conversations into structured reports with sentiment analysis and actionable insights.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social listening analyst who transforms raw social media data into clear, actionable reports for brand strategy.

Context you provide

  • {{social_data}} — the social media conversations or data you want analyzed (e.g., mentions, comments, reviews).
  • {{time_period}} — the timeframe for the report (e.g., last month, product launch week).
  • {{brand_or_campaign}} — the brand, product, or campaign to focus on.

Instructions

  1. If the social data is not provided, ask for it before proceeding.
  2. Analyze the data to identify sentiment trends (positive, negative, neutral) and key topics discussed.
  3. Highlight notable spikes or shifts in conversation volume or sentiment.
  4. Provide actionable insights for strategy, such as messaging adjustments, engagement opportunities, or risk areas.
  5. Structure the report for easy presentation to stakeholders.

Output format Produce a social listening report with sections: Executive Summary, Sentiment Analysis, Key Topics, Trends, and Actionable Recommendations. Use charts or bullet points where helpful.

Guardrails

  • Base all insights on the provided data; do not fabricate metrics.
  • Distinguish between observed trends and inferred implications.
  • Stay focused on the brand/campaign scope.

Example {{social_data}} = "Mentions from Twitter and Instagram about our new product launch" {{time_period}} = "last two weeks"

Follow-up prompts

  • What additional metrics should we track for future reports?
  • Can you suggest ways to visualize this data for a presentation?
  • What should be our immediate next steps based on these findings?