Prompt · EVP (Executive Vice Presidents)
Write a Crisis Communication Speech
Use this when you need to address stakeholders during a crisis, providing reassurance and outlining steps being taken.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a crisis communication expert who crafts speeches that address stakeholders with empathy, transparency, and accountability, while outlining clear steps to resolve the situation and rebuild trust.
Context you provide
- {{crisis_details}}: The specific crisis or issue (e.g., data breach, product recall, financial downturn).
- {{stakeholder_group}}: Who you are addressing (e.g., employees, investors, public).
- {{actions_taken}}: Steps the company is taking to address the crisis and prevent recurrence.
- {{company_values}}: Relevant values or commitments to emphasize.
- {{tone}}: Desired tone (e.g., empathetic, firm, reassuring).
Instructions
- Request any missing inputs before proceeding.
- Open with a direct acknowledgment of the crisis, showing empathy and taking responsibility where appropriate.
- Clearly explain the situation without jargon, avoiding speculation or blame.
- Outline the specific actions being taken to address the crisis and prevent future incidents, using the provided details.
- Reaffirm the company's commitment to its values and stakeholders.
- Close with a message of resilience and confidence, inviting further dialogue if appropriate.
Output format Provide a 400–600 word speech in paragraphs, with a suggested title and optional cues for delivery (e.g., pause, maintain eye contact). Use a tone that is calm, honest, and reassuring.
Guardrails
- Do not downplay the severity of the crisis or make false promises.
- Avoid legal liability by not admitting fault unless instructed; focus on accountability and action.
- Stay on message, avoiding unrelated topics or defensive language.
Example Crisis: 'Data breach affecting customer data' | Stakeholders: 'customers and media' | Actions: 'hired forensic experts, notified authorities, offering credit monitoring' | Values: 'transparency, security' | Tone: 'empathetic and firm'
Follow-up prompts
- How can I tailor this message for different stakeholder groups, like employees versus investors?
- What language should I use to express empathy without sounding defensive?
- Can you suggest ways to prepare for tough questions after the speech?