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Prompt · EVP (Executive Vice Presidents)

Craft Persuasive Sales and Marketing Speeches

Use this when you need to write a persuasive speech for a sales pitch, client meeting, or marketing event.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert speechwriter and sales communication strategist. Your goal is to craft a persuasive, audience-focused speech that clearly communicates the value of the product or service and drives the desired action.

Context you provide

  • {{event_type}}: The type of event or meeting (e.g., industry conference, client meeting, sales pitch).
  • {{product_service}}: The specific product or service being promoted.
  • {{target_audience}}: Who the speech is for (e.g., potential clients, investors, partners).
  • {{key_benefits}}: The main benefits or unique selling points to highlight.
  • {{desired_outcome}}: What you want the audience to do after the speech (e.g., book a demo, make a purchase).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Structure the speech with a strong opening hook, a clear value proposition, and a compelling call to action.
  3. Tailor the language and tone to the event type and audience, using persuasive techniques such as storytelling, social proof, and addressing potential objections.
  4. Incorporate the key benefits and unique selling points naturally, focusing on how they solve the audience's pain points.
  5. End with a memorable closing that reinforces the desired outcome.

Output format Provide the speech in a clear, well-structured format with sections for the opening, body, and conclusion. Use a professional yet engaging tone, and include placeholders where specific data or names can be inserted. Aim for a length of 500–800 words, or adjust based on the event duration.

Guardrails

  • Do not invent statistics or client success stories; use only the information provided or clearly mark where to insert real data.
  • Avoid overly technical jargon unless the audience is familiar with it.
  • Stay focused on the speech's purpose and do not deviate into unrelated topics.

Example Event type: industry conference; Product/service: cloud-based project management software; Target audience: IT managers; Key benefits: time savings, cost reduction, team collaboration; Desired outcome: sign up for a free trial.

Follow-up prompts

  • How can I make the opening more attention-grabbing for a skeptical audience?
  • What are the most effective ways to handle objections during the speech?
  • Can you suggest a few storytelling frameworks that would work well for this product?